A Brand Problem? Donald Trump's Newest Hotel Line Won't Use His Name
Claiming his personal brand is worth billions, real estate mogul and Republican presidential nominee Donald Trump has put his name on everything over the years, from hotels to neckties. That’s about to change with Trump’s new line of lifestyle hotels, which will not bear the Trump name.
Trump Hotels announced late last month that its newest millennial-focused hotel brand will be called “Scion,” according to a press release. The name means “descendant of a notable family” and is intended to be a subtle reference to Trump–without mentioning his name. The hotel line will be aimed at lifestyle, rather than luxury, customers, the announcement said.
“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Trump Hotels CEO Eric Danziger said in the announcement.
The article quotes "Forbes"
The rest of the article is kinda interesting. Claims the Trump Brand began to collapse in Jan. 2016.
http://www.forbes.com/sites/katevinton/2016/10/22/a-brand-problem-donald-trumps-newest-hotel-line-wont-use-his-name/#26839a49321d
= new reply since forum marked as read
but that was on-line info, not strongly confirmed. This is more credible.
