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HAB911

(8,888 posts)
Sat Dec 31, 2016, 09:39 AM Dec 2016

400 Companies Have Now Pulled Their Advertising From Breitbart News

Major companies are bailing out in droves

Many people have now joined the effort to inform major companies about the racist
and misogynist nature of Breitbart “News” and urge them not to advertise at this “alt-right” hate site, and this ad hoc campaign is getting serious results.

The number of companies that have now pulled their ads from Breitbart is at 400. That’s gotta hurt their bottom line (although they’re also being financed by some shady right wing organizations, and possibly by Donald Trump himself).
32 replies = new reply since forum marked as read
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400 Companies Have Now Pulled Their Advertising From Breitbart News (Original Post) HAB911 Dec 2016 OP
Wow.. that's substantial! Cha Dec 2016 #1
Amazon is refusing to stop.........n/t HAB911 Dec 2016 #4
Damn them.. and I can't stop amazon. Cha Dec 2016 #5
I know what you mean HAB911 Dec 2016 #6
They have so much damn business.. they could afford Cha Dec 2016 #7
I hate Amazon wryter2000 Dec 2016 #19
Jeff Bezos also owns the Washington Post Mellomugwump Dec 2016 #26
Right Me. Dec 2016 #32
They probably have conservative CEO's Equinox Moon Dec 2016 #15
Oh yes-- they're repukes ailsagirl Dec 2016 #17
Who is left? We need to start putting the pressure on them until smirkymonkey Dec 2016 #2
You can help if you use twitter HAB911 Dec 2016 #3
I'm embarrassed to say, but I have never used twitter. smirkymonkey Dec 2016 #8
it's not that bad. my icon has a nude 3rd "lady" on it sarah FAILIN Dec 2016 #23
I Like Twitter otohara Dec 2016 #24
On a positive for Breitbart, they did gain at least one new sponsor Tommy_Carcetti Dec 2016 #9
Why in Hell did they ever have 400 advertisers in the first place ? eppur_se_muova Dec 2016 #10
Companies don't advertise with individual sites HAB911 Dec 2016 #12
Thanks, I kind of figured that. Good, fast, cheap: pick two. Most choose fast and cheap. eppur_se_muova Dec 2016 #16
Advertisers are starting to pay attention to where their ads are displayed online SecularMotion Dec 2016 #25
Seriously doubt Trump gave them any money dhol82 Dec 2016 #11
That was my thought as well PatSeg Dec 2016 #20
This is dumb catsudon Dec 2016 #13
Actually, boycotts like this work. eggplant Dec 2016 #18
He has a new 8 year deal, 38 million per year. frankieallen Dec 2016 #28
Welcome to DU, catsudon! calimary Dec 2016 #21
of course catsudon Dec 2016 #22
What about FOX News? KittyWampus Dec 2016 #14
THIS BumRushDaShow Dec 2016 #27
Where did this list come from? Can we get regular updates? LAS14 Dec 2016 #29
just return to it daily, it's their spreadsheet of constant updates HAB911 Dec 2016 #30
Excellent!!!! Initech Dec 2016 #31

HAB911

(8,888 posts)
6. I know what you mean
Sat Dec 31, 2016, 10:03 AM
Dec 2016

for this and them selling Trump branded junk I did not purchase anything from them for Christmas, sent them an email etc. but they don't care.

Cha

(297,154 posts)
7. They have so much damn business.. they could afford
Sat Dec 31, 2016, 10:14 AM
Dec 2016

to drop the predator's shit and his pimp.

I'm out here on an Island where everything is sooo expensive and amazon is much cheaper and they even have what I can't find here.

I wish they had more principles.. wonder if it would do any good to email this article on the 400 companies who do?

Mellomugwump

(93 posts)
26. Jeff Bezos also owns the Washington Post
Sat Dec 31, 2016, 01:24 PM
Dec 2016

They just hired a bunch of new reporters. I suppose we could look it as some of that money going to support them and the work they've doing. Hopefully, they keep it up.

Me.

(35,454 posts)
32. Right
Sat Dec 31, 2016, 02:58 PM
Dec 2016

And the Puppet is so displeased w/WaPo that he has removed their credentials which means they'll keep more truth in their article than most.

 

smirkymonkey

(63,221 posts)
8. I'm embarrassed to say, but I have never used twitter.
Sat Dec 31, 2016, 10:18 AM
Dec 2016

Maybe I should give it a shot in this case.

sarah FAILIN

(2,857 posts)
23. it's not that bad. my icon has a nude 3rd "lady" on it
Sat Dec 31, 2016, 12:51 PM
Dec 2016

I would say 1st, but she is 3rd Trumpette.

I only have twitter for that D-bag

Tommy_Carcetti

(43,174 posts)
9. On a positive for Breitbart, they did gain at least one new sponsor
Sat Dec 31, 2016, 10:48 AM
Dec 2016

Bob's House of White Sheets and Hair Razors.

eppur_se_muova

(36,259 posts)
10. Why in Hell did they ever have 400 advertisers in the first place ?
Sat Dec 31, 2016, 10:51 AM
Dec 2016

Don't advertisers exercise any judgment at all in placing their ads ? Or do they just buy multi-site "packages" through an agency ?

HAB911

(8,888 posts)
12. Companies don't advertise with individual sites
Sat Dec 31, 2016, 11:04 AM
Dec 2016

they use aggregators and never really know where the ads are appearing, but can blacklist individual sites if they choose.

eppur_se_muova

(36,259 posts)
16. Thanks, I kind of figured that. Good, fast, cheap: pick two. Most choose fast and cheap.
Sat Dec 31, 2016, 11:19 AM
Dec 2016

Maybe the backlash against the whites-über-alles crowd will make advertisers start to pay more attention, earlier in the process.

 

SecularMotion

(7,981 posts)
25. Advertisers are starting to pay attention to where their ads are displayed online
Sat Dec 31, 2016, 01:14 PM
Dec 2016
Advertisings Moral Struggle: Is Online Reach Worth the Hurt?

Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small to reach millions of people every month, and to tailor ads to specific groups based on their browsing habits or demographics.

Now, however, the marketing industry is facing a moral quandary in the face of a national debate over the role that fake news played in the presidential election and the realization that many websites that promote false and misleading stories are motivated by the money they can make from online advertising.

In the zeal to follow consumers wherever they may roam on the internet, advertisers now risk bankrolling sites that are toxic to society, whether by amplifying manufactured political stories or by spreading conspiracy theories virulent enough to drive a man to walk into a Washington pizzeria with a gun. That has inserted a new ethical cost into the automated advertising equation, which promises companies large, desired audiences at low prices with little need for human intervention.

“I would much rather pay a little premium as a brand and go for verified sites,” Raja Rajamannar, the chief marketing officer of MasterCard, said, noting that the company mostly advertised on sites it had evaluated and approved. “But it’s a question again of how much and where. And I think all brands are doing this soul-searching at this point in time.”

http://www.nytimes.com/2016/12/26/business/media/advertising-online-ads-fake-news-google.html


http://www.democraticunderground.com/1016173482

dhol82

(9,352 posts)
11. Seriously doubt Trump gave them any money
Sat Dec 31, 2016, 10:57 AM
Dec 2016

He does not give anything, he only takes. And takes. And takes.

PatSeg

(47,399 posts)
20. That was my thought as well
Sat Dec 31, 2016, 11:57 AM
Dec 2016

Plus I don't think Trump has much in the way of "cash flow". Maybe Putin, allegedly the riches man in the world, is financing the right-wing rag.

catsudon

(839 posts)
13. This is dumb
Sat Dec 31, 2016, 11:12 AM
Dec 2016

this nothing more than a bait and switch. are we suppose to forgive them for signing up with breitbart news in the first place?

and is there going to be news when they quietly sign up with them later?

calimary

(81,220 posts)
21. Welcome to DU, catsudon!
Sat Dec 31, 2016, 12:08 PM
Dec 2016

No. We should NOT forgive ANYTHING like this. We should take names and keep track.

And eggplant is correct. Boycotts do work. They've totally kicked the stuffings out of limbaugh. He's on borrowed time now. Took long enough, and much damage was done, but those boycotts finally drew blood.

catsudon

(839 posts)
22. of course
Sat Dec 31, 2016, 12:40 PM
Dec 2016

as long as we remember and take down names...

but remember kellogg's? i never forgave them... In the young United States, one of the most ardent anti-masturbaters was a Michigan physician named John Harvey Kellogg.

BumRushDaShow

(128,860 posts)
27. THIS
Sat Dec 31, 2016, 01:36 PM
Dec 2016

It will be the beginning of the end of them... although that type tends to hang on longer than expected because they are willing to take a loss all the way to bankruptcy to keep their scam going.

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