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"Reputational risk" results in downgrade for Under Armour for saying nice things about Trump.
Even the threat of a boycott is bad for business. I hope business leaders think twice.
A stock downgrade is awful for a company. It can result in a drop in the stock price which impacts revenue.
"Under Armour Inc. was downgraded Wednesday to a rare bearish rating at Susquehanna Financial, which cited the “reputational risk” created by the chief executive’s praise of President Donald Trump.
Analyst Sam Poser cut his rating on the athletic apparel and accessories company UAA, +0.11% to negative, after being at neutral since Jan. 31, and at positive since Aug. 11. Only four of the 310, or 1.3%, of the companies covered by Susquehanna were rated negative through Tuesday."
http://talkingpointsmemo.com/edblog/this-isn-t-going-away