Amazon launched a fake radio station to promote The Man in the High Castle. Angry Trump supporters
thought it was real.
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An ad campaign for a dystopian television show has some Trump supporters seeing red.
Amazon’s “The Man in the High Castle,” loosely based on a Philip K. Dick novel, is ramping up for its third season. The thriller, set in 1962, imagines a world in which the Axis powers won World War II and America is controlled by fascist leaders. The East Coast belongs to Nazi Germany; the West Coast is in the clutches of Imperial Japan.
At SXSW in Austin last week, as part of a marketing campaign for “The Man in the High Castle,” Amazon launched “Resistance Radio,” a fake Internet-based radio station broadcast by the fictional American “Resistance” from the show.
“Hijacking the airwaves, a secret network of DJs broadcast messages of hope to keep the memory of a former America alive,” the website said. Click through, and an interactive image of an antique, dual-knob radio appears while mod tunes drift through your computer’s speakers. In between songs, DJs on three different stations speak about how to fight the “Reich” in America.
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