Msnbc.com becomes NBCNews.com

[Tony_FLADEM]

REDMOND, Wash. — NBC News has acquired full control of msnbc.com and its digital network from Microsoft Corp. and is immediately rebranding the site as NBCNews.com.

Many details of the arrangement remain to be worked out, and financial terms weren't disclosed.

But NBC News President Steve Capus said the site — one of the news industry's earliest and most successful online operations — would become part of NBC News Digital, a new division led by Vivian Schiller, the former president and chief executive of National Public Radio. Schiller joined NBC News as chief digital officer last year.

"Some really talented journalists have passed through the doorway of msnbc.com and taken us to the point where we have something that is an outstanding set of properties, and we value them to such a degree that we decided that we wanted to own them outright," she said.



http://www.msnbc.msn.com/id/48180815/ns/business-us_business/

[Canuckistanian]

1. Oh, dear

This doesn't sound good.

[Tx4obama]

2. The 'MS' part of 'MSNBC' stood for Micro-Soft - so it makes sense that they'd drop the 'MS' part n/t

[Ruby the Liberal]

3. Yep - redirected to nbcnews.com but the logo is still up.

Someone better get Marketing on the phone.

[Poiuyt]

4. Wasn't Vivian Schiller hounded out of NPR by conservatives?

Maybe this will be a good change.