Tobacco companies will now have to admit on national television that smoking kills.
Why you’re going to see ads by tobacco companies admitting that smoking kills
The ad campaign comes after years of legal battles.
https://www.vox.com/science-and-health/2017/11/27/16705004/tobacco-ads-smoking-kills
After 11 years of appeals and delays, a federal court has finally forced tobacco companies Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA to run a year-long advertising campaign in which they will admit that they tried to make cigarettes more addictive and that smoking kills more people than die from murder, HIV/AIDS, suicide, car crashes, drug overdoses, and alcohol combined, among other messages.
The television ads won’t be particularly flashy, with one example video — with just text and a robotic reading — embedded above. But they will be required to appear on all major networks (ABC, CBS, and NBC) at primetime at least five times a week for a year beginning this weekend, NBC News reported.
Tobacco companies will pay for the campaign.
And, crucially, the tobacco companies managed to delay the advertising campaign long enough that it now seems like a relic of an old era: As more people get their news and entertainment from digital outlets and streaming services, the ad campaign will air on network television and print newspapers.
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