The Trump Brand Is So Toxic That His Company Is Now Planning Hotels Without His Name on Them
Source: Slate
The best thing about Donald Trump, Hillary Clinton said on Sunday night, may be his children.
The business development team at Trump Hotels appears to agree. As Politico pointed out on Friday, at the end of September the company, led by Trump and his three oldest children, announced its new hotel brand would be called Scion. That means descendant of a notable family, noted the press release.
Whats really notable, of course, is that Scion is the rareand possibly singularventure of the Trump commercial empire that does not wear the blustering patriarchs name like a badge.
If this does not quite signal the Trump Organization's retreat from the scandal, lies, and bigotry that have characterized Donald Trumps presidential campaign, it does appear to represent a hedge of business against politics. And Scion may be an early indicator of how Trump the brandwhich birthed Trump the politicianmight wind up feeling, and managing, the backlash.
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Read more: http://www.slate.com/blogs/moneybox/2016/10/14/the_trump_organization_is_planning_hotels_without_the_trump_name.html
BlueSpot
(855 posts)I so hope they get sued, hit with cease & desist orders, trademark violations and whatever else might be applicable.
LisaM
(27,811 posts)Anyway, you can have the same trademarks for two different things (Delta for airlines and for faucets, for example).
There's a couple trademarks in the asset management field for SCION - they might actually be a little more concerned; who'd want their asset management company dragged down by implied association with the Trump brand?
Ms. Toad
(34,072 posts)Depending on what the car company used and/or registered it for, they may well be successful.
Marks are source identifiers for a narrow range of goods or services. As long as there is no overlap, and the mark is not a vamous mark, you can't exclude others from using it as a source identifier for a different range of goods or services.
VMA131Marine
(4,139 posts)Toyota is a MUCH bigger company than Trump's.
ToxMarz
(2,166 posts)BlueSpot
(855 posts)I'm not a lawyer for sure. I just wanted him to get a taste of his own medicine. Not this time, I suppose.
moondust
(19,981 posts)A smartphone app that lists all the tRump properties regardless of what name they go by.
LisaM
(27,811 posts)Pretty easy to track.
Yallow
(1,926 posts)Coming Soon.
Spitfire of ATJ
(32,723 posts)CountAllVotes
(20,870 posts)No one wants a thing to do w/you tRump.
Throw in the towel (if you have one) now. Thnx.
LiberalFighter
(50,928 posts)Crash2Parties
(6,017 posts)TeamPooka
(24,226 posts)tclambert
(11,086 posts)The value of that brand will go below zero.
47of74
(18,470 posts)...had edged out Trump his brand would've been shit after some of what he said.