Nearly every demo group thinks less favorably of Trump brand now, says CNBC survey
Source: CNBC
Nothing has come to stand for Trump more than TRUMP: those big and brash golden capital letters that adorn his buildings around the country. But new data suggests his run for the White House could be tarnishing his coveted image.
Exclusive new results from the CNBC All-America Economic Survey found that 26 percent of Americans hold a less favorable view of the Trump brand name since the campaign began. Just 4 percent hold a more favorable opinion. Sixty-four percent say their view hasn't changed. Six percent were not sure.
But the results showed that nearly every demographic group — whether age, income or sex — is inclined to think less favorably about Donald Trump's brand now than before the election. For example, women grew less favorable by a 32 percent to 2 percent margin, and men by a 22 percent to 5 percent margin.
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Among the most troubling aspects from the CNBC poll: negative sentiment toward Trump's real estate holdings, products and hotels has grown among the wealthy, a potentially worrying sign for a business empire that sells luxury. One in 3 Americans earning more than $100,000 saw Trump's businesses as less favorable since the campaign began. Just 4 percent were more favorably disposed. Professionals and managers also grew less favorable on net.
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Read more: http://www.cnbc.com/2016/10/27/nearly-every-demo-group-thinks-less-favorably-of-trump-brand-now-says-cnbc-survey.html
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