Kellogg to join others in removing advertising on Breitbart

[highplainsdem]

Source: USA Today

Kellogg, the food manufacturer that owns Pringles and Pop-Tarts, confirmed Tuesday that it will discontinue advertising on Breitbart.com, the far-right news and commentary site that was formerly run by a top aide of President-elect Donald Trump, Steve Bannon.

The site has come under fire on social media in recent days as consumers, angered at what they say is its racist, sexist and anti-Semitic content, publicly name its advertisers. Bannon worked as executive chairman of Breitbart News until he left to run Trump's campaign. He was scheduled to return to Breitbart, but earlier this month, Trump named Bannon his chief strategist, stirring more of the site's critics to call out its content and appeal to its advertisers.

"We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg spokesperson Kris Charles in a statement. "This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there."

-snip-

Other companies have already said on Twitter that they will stop advertising on Breitbart. They include pharmaceutical manufacturer Novo Nordisk, eyeglasses maker Warby Parker and the San Diego Zoo.

-snip-

Read more: http://www.usatoday.com/story/money/business/2016/11/29/kellogg-join-others-removing-advertising-breitbart/94619068/

[47of74]

1. Too little too late

If one is advertising on there to begin with that means one's morality is seriously lacking.

[lunasun]

4. Agree yes why begin ?

[hibbing]

8. No doubt n/t

[George II]

9. So then I suppose they should leave their ads with Breitbart?

[Judi Lynn]

10. Truly. They should be ashamed to have been involved with them, ever.

It was no secret how much those lunatics hate human beings.

[dhol82]

2. I think it's a good move on their part

The schmucks finally got enough letters to realize it might impact the bottom line.

[PatSeg]

3. Kellogg was advertising on Breitbart???

Sorry, I'm not impressed that they are removing their advertising now. Hard to believe they had no idea what kind of website Breitbart was.

[BobTheSubgenius]

5. WTF were they doing there in the first place?

A little late - read "WAY WAY WAY too late" - to be scrambling to find some moral high ground to crawl onto.

[joewicker_TX]

6. Way to show a backbone

Asshats. Like they DIDN'T KNOW Breitbart was a bunch of racist idiots until AFTER the election? Let's face it....they're doing this now because of outside pressure. Otherwise they'd continue to take Breitbart''s money. Selective Morality at its best.

[Liberty Belle]

7. Good. Of course these may have been bought through an ad agency

As part of a package ad buy; the companies may not have known every site their ads were winding up on, or what those sites were all about.

Glad to see them doing the right thing now and taking a stand against hate.

[Cha]

11. Hurray for Economic

Boycotts against sexual predator/climate change deniers/racist/bigoted pig slop.

I don't give a shite about Then.. this is NOW.

[Cryptoad]

12. Seems that,,,,

Kellogg has no values until someone shine a light on their actions....kinda like shining a light on cockroaches , heh?

[Sunlei]

13. lol, kellogg "values" -trumps, pepefrog nazi account- tweeted spams of breibart fake-'news'clickbait

trump owned that nazi account, it was botted on his trump account. the instant trump made a tweet, his nazi account was attached.

I do not believe a giant Corps media buy partner didn't notice that.