Msnbc.com becomes NBCNews.com
Source: MSNBC.com
REDMOND, Wash. NBC News has acquired full control of msnbc.com and its digital network from Microsoft Corp. and is immediately rebranding the site as NBCNews.com.
Many details of the arrangement remain to be worked out, and financial terms weren't disclosed.
But NBC News President Steve Capus said the site one of the news industry's earliest and most successful online operations would become part of NBC News Digital, a new division led by Vivian Schiller, the former president and chief executive of National Public Radio. Schiller joined NBC News as chief digital officer last year.
Read more: http://www.msnbc.msn.com/id/48180815/ns/business-us_business/#.UAN8rGt5mK0
It's unclear how this will impact MSNBC TV. The site says business as usual for the cable channel, but does anyone really believe that?
elleng
(130,972 posts)Seems to me 'we've' assured MSNBC's continuing success.
Tx4obama
(36,974 posts)But it's going to be a pain to remember what the URL is now - I'm always heading over there to watch the clips of anything I missed from Maddow, etc.
And I don't have anymore room for extra tabs at the top of my screen - so that's not an option.
eggplant
(3,911 posts)nolabear
(41,986 posts)Used to live there, and actually write for the city now. Microsoft, though, is a city in and of itself. They never did really have an investment in the news, I don't think. It just grew, iykwim. I know many, many Microsofties and they're computer folk. Democrats, yes, but not involved with news in any way.
I fear it'll get mainstream. If NBC itself is any indication we may be praying that Current TV gets some kind of legs under it.
Iliyah
(25,111 posts)fake news or cnn, pooooooooo.
Honeycombe8
(37,648 posts)I also didn't know that NBC News was separate from other NBC entities.
Maybe Microsoft was wanting to get out of the TV business. Or not to be associated with what has a somewhat left leaning reputation?
It's bound to have some effect. Acquisitions always do. For one thing, there would be new bosses, wouldn't there? At least at some level.
Politicub
(12,165 posts)Hard to believe the NBC and Microsoft venture goes back to 1996!
tawadi
(2,110 posts)Business being the operative word.
Honeycombe8
(37,648 posts)nytimes.com:
Microsoft and NBC Complete Web Divorce
By BRIAN STELTER
Published: July 15, 2012
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On Sunday night, MSNBC.com did something that successful Web sites almost never do: it renamed itself.
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Chris Haston/NBC
After MSNBC.com is renamed, we will fully own our digital businesses, said Steve Capus, the president of NBC News.
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MSNBC.com and its associated sites record 50 million unique visitors a month in the United States, according to comScore.
The site became NBCNews.com, signifying the end of a relationship between NBC and Microsoft that dates back to the earliest days of the commercial Web. Early next year, MSNBC.com will be reborn as a stand-alone site for the cable channel MSNBC, ending the brand confusion that has plagued the site in the past.
With the changes, we will fully own our digital businesses, said Steve Capus, the president of NBC News. Thats because the company that controls NBC, Comcast, is acquiring Microsofts 50 percent stake in the joint venture that brought MSNBC.com to life in the mid-1990s in effect, a big investment by Comcast in the news divisions future.
Microsoft is receiving roughly $300 million for the stake, according to people with knowledge of the transaction who insisted on anonymity because the total price was not being made public. A portion of the total price comes from the joint ventures past profits.
The moves come at a time when television news operations like NBC News, the home of Today and NBC Nightly News, are increasingly looking online for advertising dollars and new audiences. NBC executives say they will bring the television and NBCNews.com staffs closer; improve the digital distribution of their TV programs; and make more apps and Web sites optimized for mobile devices, a major area of growth.
Its undeniable how big a part of all of our businesses the digital properties are going to be, Mr. Capus said in an interview at his office at Rockefeller Center in Manhattan. We think we have a much better opportunity to shape them, and frankly grow the news division over all, if we have direct control over all of it.
In describing MSNBC.com, Mr. Capus said, What we have right now is fine. He stretched out the last word. But I hate the word fine. We want something more than fine.
Like a couple who stays together for far too long to their friends discomfort the breakup between NBC and Microsoft has been a long time coming. The partnership was pioneering at first, with a best-in-its-class Web site owing to Microsofts technologists in Washington State and a companion cable news channel run by NBCs news-gathering teams in New York. But drastic changes in the media business, differing priorities inside the companies and the physical distance between them brought them apart.
Microsofts stake in the cable channel was dissolved in 2005. But NBC came to feel handcuffed by the Web arrangement; an increasing number of advertisers wanted to buy ads both on its TV newscasts and its Web sites, a strategy called cross-media sales, but it could not respond effectively because Microsoft ran the ad sales part of the business.
The joint venture set up a special team for such sales, and it has been particularly successful with the Today show and Today.com.
Our success in cross-media sales was one of the driving forces in wanting to get a deal done, said John Kelly, the executive vice president for ad sales for NBC News.
Another driver was MSNBC, the cable channel, which started to take on a politically progressive persona several years ago. As the image of MSNBC changed, the head of MSNBC.com, Charlie Tillinghast, floated a name change.
Both strategies are fine, but naming them the same thing is brand insanity, he said to his staff in early 2010.
(snip)
Politicub
(12,165 posts)It's interesting that the tv channel has been owned by NBC for a while.
Honeycombe8
(37,648 posts)NBCnews.com will carry the Morning Joe, Hardball, and other MSNBC show sections. But eventually, there will be a new MSNBC.COM site that will pertain to just the TV network, and NBCnews.com will be just that - NBC news. Like foxnews.com, I guess.
Hmmmm.
Sedona
(3,769 posts)nt
cstanleytech
(26,293 posts)Sedona
(3,769 posts)I guess if you have to explain a joke, it's not funny. Epic fail trolling for a DUZY
http://www.indiewire.com/static/dims4/INDIEWIRE/71084c3/4102462740/thumbnail/680x478/
cstanleytech
(26,293 posts)Which shows you how very little TV I watch these days :p lol
Hyper_Eye
(675 posts)The website and the television channel were already separate entities. The name was shared and the site hosted MSNBC TV content but that is pretty much as far as the relationship goes.
winstars
(4,220 posts)and Ed has his own thing going at this time. Hopefully in the near future MSNBC.com will be able to support everyone shows (even Joey Scar???) with clips, blogs etc... It is a mess now... Or will Comcast pull a fast one and...
MurrayDelph
(5,299 posts)Anyone who watches weekday mornings knows there is no emmes in emmes NBC.
Beacool
(30,250 posts)Instead of a lot of pundits during the week and on weekends shows about life in jail.