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DonViejo

(60,536 posts)
Thu Aug 30, 2018, 08:20 AM Aug 2018

National Enquirer Takes A Hit In Circulation

Source: Talking Points Memo/AP



By JEFF HORWITZ,
August 30, 2018 6:59 am

WASHINGTON (AP) — The National Enquirer has long explained its support for Donald Trump as a business decision based on the president’s popularity among its readers. But private financial documents and circulation figures obtained by The Associated Press show that the tabloid’s business was declining even as it published stories attacking Trump’s political foes and, prosecutors claim, helped suppress stories about his alleged sexual affairs.

The Enquirer’s privately held parent company, American Media Inc., lost $72 million for the year ending in March, the records obtained by the AP show. And despite AMI chairman David Pecker’s claims that the Enquirer’s heavy focus on Trump sells magazines, the documents show that the Enquirer’s average weekly circulation fell by 18 percent to 265,000 in its 2018 fiscal year from the same period the year before — the greatest percentage loss of any AMI-owned publication. The slide follows the Enquirer’s 15 percent circulation loss for the previous 12 months, a span that included the presidential election.

More broadly, the documents obtained by the AP show that American Media isn’t making enough money to cover the interest accruing on its $882 million in long-term debt and that the company expects “continued declines in circulation and advertising revenues” in the current year. That leaves AMI reliant on debt to keep its operations afloat and finance a string of recent acquisitions that are transforming the tabloid news industry.

That creditor backstopping AMI is a New Jersey investment fund called Chatham Asset Management. Its top executive dined with Pecker and Trump at the White House last year, and the fund has both a history of Republican political donations and ties to the administration of former New Jersey Gov. Chris Christie, which awarded it hundreds of millions of dollars in state retirement funds to manage.

Read more: https://talkingpointsmemo.com/news/national-enquirer-takes-a-hit-in-circulation

39 replies = new reply since forum marked as read
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National Enquirer Takes A Hit In Circulation (Original Post) DonViejo Aug 2018 OP
But, but, but the Enquirer has at least as much integrity as the republican party Achilleaze Aug 2018 #1
wish we could rec a comment - you nailed it. rurallib Aug 2018 #7
So will the Enquirer call this "fake news" which would be pretty damn funny? titaniumsalute Aug 2018 #2
Just put a crying Kardashian on the cover, sales will recover! 7962 Aug 2018 #3
If it says "National Enquirer" on the masthead, it gets flipped. mwooldri Aug 2018 #4
Same here. SergeStorms Aug 2018 #22
Hey National Enquirer...get back to your roots before it's too late!!! Bigfoot and aliens!!! Bengus81 Aug 2018 #5
Yeah, go back to the silly fun stuff PatSeg Aug 2018 #14
That's the Weekly World News. SergeStorms Aug 2018 #24
Don't forget Turbineguy Aug 2018 #32
what kind of lowlifes would advertise in a rag like the Enquirer rurallib Aug 2018 #6
Release all your Trump smut. I'll buy a copy at the store. Along with the kitty litter.. Snellius Aug 2018 #8
This is rather disturbing for New Jersey's retirement funds ... UpInArms Aug 2018 #9
Wow. SergeStorms Aug 2018 #25
This is what Republican privatization looks like UpInArms Aug 2018 #38
Two Thoughts on this Sherman A1 Aug 2018 #10
+1 Auggie Aug 2018 #17
Thank You Kindly Sherman A1 Aug 2018 #31
They could recover if they go back to lunatica Aug 2018 #26
Along with Sherman A1 Aug 2018 #30
but where will the men in black get their facts???????????????? dembotoz Aug 2018 #11
I guess you can go broke underestimating the intellegence of the average American, after all. marble falls Aug 2018 #12
If they go under, what will I line my birdcage with?? lastlib Aug 2018 #13
So Do Something To Spike Those Circulation Figures... smb Aug 2018 #15
yes! we need more of this! we can't take the word of people who insist that evil crap sells! unblock Aug 2018 #16
goptv, aka fox, operated at a loss for years elmac Aug 2018 #18
Exactly DBoon Aug 2018 #27
when your readers die from old age LittleGirl Aug 2018 #19
Womp womp! Initech Aug 2018 #20
Wouldn't it be a hoot. . . matt819 Aug 2018 #21
Sooner or later they'll have video screen ads at the checkout FakeNoose Aug 2018 #34
OMG! lunatica Aug 2018 #35
This rag is a dinosaur... B Stieg Aug 2018 #23
The last thing Trump needs is an out of control Pecker. Sneederbunk Aug 2018 #28
But that's his main bragging point! lunatica Aug 2018 #36
Terrible For The NJ & Ohio Pension Funds Invested in NE Me. Aug 2018 #29
The Enquirer could make that 72 million back by releasing one "catch and kill" story per week. sarcasmo Aug 2018 #33
Good. Hope it goes to zero circulation...nt SWBTATTReg Aug 2018 #37
well, when they buy stories and don't print them in order to help Trump win the election... olddad56 Aug 2018 #39
 

7962

(11,841 posts)
3. Just put a crying Kardashian on the cover, sales will recover!
Thu Aug 30, 2018, 08:36 AM
Aug 2018

And do it every week. Sad, but probably not far from accurate.

mwooldri

(10,303 posts)
4. If it says "National Enquirer" on the masthead, it gets flipped.
Thu Aug 30, 2018, 08:43 AM
Aug 2018

Every time I go through the checkout, I flip an Enquirer. No need to look at the front of the "publication".

SergeStorms

(19,201 posts)
22. Same here.
Thu Aug 30, 2018, 11:09 AM
Aug 2018

I go a little further though. I tear the front page of every copy I can (only if no one is watching). It doesn't hurt the store or the distributor, but the Enquirer get those back and sucks up the losses. The same goes for books written by any right-wing doorknob. Dust jackets are fair game.

PatSeg

(47,501 posts)
14. Yeah, go back to the silly fun stuff
Thu Aug 30, 2018, 09:22 AM
Aug 2018

They should have stayed out of politics, it is costing them a fortune.

We may actually be seeing the end of the National Enquirer once and for all. 265,000 readers a week isn't a lot of people.

SergeStorms

(19,201 posts)
24. That's the Weekly World News.
Thu Aug 30, 2018, 11:14 AM
Aug 2018

Batboy, Aliens and such. My daughter used to love them when she was a child, and I must confess to getting a chuckle out of them myself. Stupid stories, and no one gets hurt. The National Enquirer starts out with the intention of hurting someone. Namely Hillary, or the Clintons in general, for the past three decades or so. Fascist assholes.

rurallib

(62,423 posts)
6. what kind of lowlifes would advertise in a rag like the Enquirer
Thu Aug 30, 2018, 08:49 AM
Aug 2018

haven't opened the cover of one of these rags since I was a junior in high school a half a century ago.

Snellius

(6,881 posts)
8. Release all your Trump smut. I'll buy a copy at the store. Along with the kitty litter..
Thu Aug 30, 2018, 08:52 AM
Aug 2018

... and canned Spam. And NE will make a fortune.

UpInArms

(51,284 posts)
9. This is rather disturbing for New Jersey's retirement funds ...
Thu Aug 30, 2018, 08:54 AM
Aug 2018
That creditor backstopping AMI is a New Jersey investment fund called Chatham Asset Management. Its top executive dined with Pecker and Trump at the White House last year, and the fund has both a history of Republican political donations and ties to the administration of former New Jersey Gov. Chris Christie, which awarded it hundreds of millions of dollars in state retirement funds to manage.

...

Among Chatham’s largest investors, according to public records, is New Jersey’s public pension fund. Chatham manages investment decisions for more than $300 million in pension holdings for the state.

SergeStorms

(19,201 posts)
25. Wow.
Thu Aug 30, 2018, 11:16 AM
Aug 2018

People's retirement depending upon the success of the Republican party. Let that sink in for a bit.

UpInArms

(51,284 posts)
38. This is what Republican privatization looks like
Thu Aug 30, 2018, 03:00 PM
Aug 2018

Putting the risk on the many for the gain of the chosen few

Sherman A1

(38,958 posts)
10. Two Thoughts on this
Thu Aug 30, 2018, 09:08 AM
Aug 2018

1). Printed Material sales have been declining for a very long time as more and more folks move to electronic offerings, social media and websites for their news, be that the real or imagined types.

2). With the advent of Trump and his ilk on the scene it simply has to be more and more difficult to come up with stories and filler that are more bizarre than what we see daily on cable or from the main stream media sources. Personally I can't imagine things getting wackier, but they seem to do so on a daily basis.

Just my opinions.....

lunatica

(53,410 posts)
26. They could recover if they go back to
Thu Aug 30, 2018, 11:18 AM
Aug 2018

covering the space aliens and the grisliest crimes in the world. People are getting tired of Hillary’s emails all the time. That’s not interesting and never was.

Sherman A1

(38,958 posts)
30. Along with
Thu Aug 30, 2018, 12:23 PM
Aug 2018

Elvis on the Moon and I really miss Monkey Boy, but that was The Weekly World News in glorious B&W!

lastlib

(23,246 posts)
13. If they go under, what will I line my birdcage with??
Thu Aug 30, 2018, 09:17 AM
Aug 2018

I know--asbestos! (It'll be healthier for the bird--and me!)

smb

(3,471 posts)
15. So Do Something To Spike Those Circulation Figures...
Thu Aug 30, 2018, 09:51 AM
Aug 2018

...start dropping the tawdry Trump trash, drip by drip over each issue for the next couple of months. Get enough hot stuff out there by... oh, let's say "early November" for a target date... and you're sure to drum up plenty of interest!

unblock

(52,253 posts)
16. yes! we need more of this! we can't take the word of people who insist that evil crap sells!
Thu Aug 30, 2018, 09:52 AM
Aug 2018

very often, evil businesses insist that racist, bigoted, sexist, homophobic, or just plain right-wing crap helps their business.

aside from the fact that we shouldn't accept evil behavior just because someone makes a profit from it, it's always simply assumed that these business people are actually correct in their assertions that hate is profitable.

very often, they're simply dooming their business to a niche market, forever alienating at least as many people as they may be temporarily attracting.

 

elmac

(4,642 posts)
18. goptv, aka fox, operated at a loss for years
Thu Aug 30, 2018, 10:29 AM
Aug 2018

because its main purpose was to spread fascist views, Murdoch did this to Australia and is doing the same here. The fraud street journal is another one he owns.

DBoon

(22,367 posts)
27. Exactly
Thu Aug 30, 2018, 11:21 AM
Aug 2018

Media owners aren't in business to make money, they are supporting propaganda outlets that generate political support for their wealth. They will continue to pump funds into money losing media.

LittleGirl

(8,287 posts)
19. when your readers die from old age
Thu Aug 30, 2018, 10:30 AM
Aug 2018

or lose their jobs because of shut downs, how are they going to afford these rags?

matt819

(10,749 posts)
21. Wouldn't it be a hoot. . .
Thu Aug 30, 2018, 11:01 AM
Aug 2018

if the large grocery store chains simply stopped carrying AMI publications. True, that would reduce reading material while waiting on line, but I can live with that.

FakeNoose

(32,645 posts)
34. Sooner or later they'll have video screen ads at the checkout
Thu Aug 30, 2018, 01:04 PM
Aug 2018

...and that will be the end of all those trashy magazines. I'm sure somebody is working out the income streams and the profit potential right now.

lunatica

(53,410 posts)
35. OMG!
Thu Aug 30, 2018, 01:48 PM
Aug 2018

The cashier lines already have cooties now with the tabloids oozing skin crawling silent screaming banshee headlines! To have it all accompanied by audio would be like a trek through Dante’s Inferno!

B Stieg

(2,410 posts)
23. This rag is a dinosaur...
Thu Aug 30, 2018, 11:12 AM
Aug 2018

which will soon be extinct.
And what a day it will be when Americans are no longer attracted by stories about alien impregnation.

SWBTATTReg

(22,133 posts)
37. Good. Hope it goes to zero circulation...nt
Thu Aug 30, 2018, 02:14 PM
Aug 2018

People aren't interested in one-sided trash stories...so obviously biased that it is pathetic. Sad!

olddad56

(5,732 posts)
39. well, when they buy stories and don't print them in order to help Trump win the election...
Thu Aug 30, 2018, 07:31 PM
Aug 2018

it is sort of hard to feel sorry for them. They obliviously aren't in business to make money.

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