'Purple Tuesday' to highlight needs of disabled shoppers
Source: The Guardian
Some of the UK’s biggest retailers are taking a break from the frantic buildup to Christmas this week for “Purple Tuesday”, the first national day dedicated to the needs of disabled shoppers.
Asda, Marks & Spencer and Sainsbury’s are among more than 700 businesses – after an initial target of only 50 – who had joined the initiative by Monday morning. Companies are required to make at least one long-term commitment to improve the experience of disabled customers in order to take part.
The event was founded by Mike Adams, the chief executive of Purple, a not-for-profit organisation that campaigns for businesses to be more inclusive and to do more to allow people to spend the so-called “purple pound”.
Purple estimates British people with disabilities spend £249bn a year on retail and leisure, but many disabled people feel ill-served on the high street, a particularly acute issue as the move to online shopping leaves bricks-and-mortar retailers struggling.
Read more: https://www.theguardian.com/business/2018/nov/12/purple-tuesday-disabled-shoppers-asda-marks-spencer-sainsburys?CMP=twt_gu
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