Ford CEO Mulally seeks driver privacy laws
Source: Detroit News
Ford Motor Co. CEO Alan Mulally says federal regulators should develop laws protecting the rights of motorists whose cars and trucks record their movements, and other information.
"It's really important that we have boundaries and guidelines," Mulally said from the sidelines of the North American International Auto Show. "I think this area of privacy -- and it always has been -- (is) the domain of the government."
Yet even as Mulally called for regulation of driver data, Ford and other automakers are pursing new ways to use data for commercial purposes. The Dearborn-based automaker recently received a patent for targeted in-car advertisements, which collect data including GPS coordinates and other variables to decide which ad to broadcast and when it will be broadcast.
"Everybody's talking about this; this isn't unique to Ford," said Thilo Koslowski, a vice president at technology research firm Gartner Inc., who added that targeted ads are already prevalent on smartphones and mobile devices. And some targeted ads will be offered through cars via apps like Pandora. "This type of accessing and tracking of consumer information doesn't stop anywhere."
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