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big_dog

(4,144 posts)
Fri Mar 28, 2014, 07:22 PM Mar 2014

Ford Answers Cadillac's Classist and Greedy Commercial

Source: Huffington Post



A new commercial advertising Ford’s C-MAX hybrid car (watch above) seems to have been produced with the goal of undercutting a recent Cadillac ad that drew criticism for having an overly consumerist message. Cadillac's ad, titled "Poolside," featured actor Neil McDonough condemning “other countries” for taking long vacations, while praising Americans for being “crazy, driven, hard-working believers” who do it all “for stuff.”

Ford's ad, however, champions an entirely different message, despite using almost all the exact same camera shots. It features Pashon Murray, the founder of Detroit Dirt, a group that collects compost and promotes urban farming. Murray praises hard work not for material gain, but in the name of progress.

“We’re crazy entrepreneurs trying to make the world better,” Murray says in the ad, similarly titled "Upside." “It’s pretty simple. You work hard. You believe that anything is possible, and you try to make the world better."

Based on the similarity of the scripts -- both even end with the same French phrase “N’est-ce pas?” -- and the parallel shots in the ads, it’s clear that Ford is having a little fun with Cadillac’s original. You can almost match up the commercials exactly.

Read more: http://www.huffingtonpost.com/2014/03/28/ford-cadillac_n_5050950.html



38 replies = new reply since forum marked as read
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Ford Answers Cadillac's Classist and Greedy Commercial (Original Post) big_dog Mar 2014 OP
I quite liked that. bigworld Mar 2014 #1
We're nuts. Vacation > stuff we don't have time to use nt Deep13 Mar 2014 #2
cool, a plug-in hybrid. Deep13 Mar 2014 #3
We were about to buy a CMAX Energi until I talked to a couple people who own one. Xithras Mar 2014 #35
We have a '03 Honda Civic Hybrid. Deep13 Mar 2014 #36
Subtle, but I like it Auggie Mar 2014 #4
Extremely subtle... bayareaboy Mar 2014 #7
True. Though Ford would be thrilled if they cornered the Millennials market instead. Auggie Mar 2014 #8
The Faux Noise crowd will be fixated on the woman's hair csziggy Mar 2014 #14
With the exception of the heels at the end wheniwasincongress Mar 2014 #18
I never noticed her clothes! csziggy Mar 2014 #22
I never noticed her clothes! AlbertCat Mar 2014 #27
It does look great! caraher Mar 2014 #19
Me too! I miss 'fros! n/t bitchkitty Mar 2014 #21
Priceless! What a superb response to an ugly, smug commercial, Judi Lynn Mar 2014 #5
Ugly and smug. Two of the words I was searching for... truth2power Mar 2014 #32
I don't even get "only" two weeks off in August. /nt Ash_F Mar 2014 #6
My son is a big fan of "Justified", and he cracked up when he saw the Caddy commercial - hedgehog Mar 2014 #9
We need to be supporting kids' desire to be sustainable global citizens and... NYC_SKP Mar 2014 #10
That is awesome. Skinner Mar 2014 #11
! Raffi Ella Mar 2014 #12
Love it. I hope this starts a trend. nt okaawhatever Mar 2014 #13
Not a FORD fan, but that is some good shit right there. Drunken Irishman Mar 2014 #15
Love it. suffragette Mar 2014 #16
Whoa! wheniwasincongress Mar 2014 #17
Beautiful, just beautiful. NNadir Mar 2014 #20
It's a great ad and flips the other one on its head fujiyama Mar 2014 #23
awesome madokie Mar 2014 #24
Ugh, The Cadillac ad is sickening. tabasco Mar 2014 #25
I did like the line about the exboyfil Mar 2014 #26
Ugh, The Cadillac ad is sickening. AlbertCat Mar 2014 #28
Wrong, Cadillac spokesdoofus: Quasimodem Mar 2014 #29
That Cadillac is a nice-looking car. Lars28 Mar 2014 #30
Can I be blunt? NEITHER ad makes me want to buy a car... brooklynite Mar 2014 #31
The man in the Cadillac ad makes me see red. I mean loathing. The Stranger Mar 2014 #33
My Jeep Wrangler Unlimited is a what? Jgarrick Mar 2014 #34
Sorry, I was pissed off about the Cadillac guy. The Stranger Mar 2014 #37
they sell you the poison shaayecanaan Apr 2014 #38

Xithras

(16,191 posts)
35. We were about to buy a CMAX Energi until I talked to a couple people who own one.
Mon Mar 31, 2014, 12:49 PM
Mar 2014

Ford claims that the car will do over 20 miles in electric only mode, but you apparently ONLY get that range if all of the electronics, heaters, lights, air conditioners, radio, bluetooth, and other accessories are OFF. Real world range for typical users is only about 9 miles. Real world mileage in hybrid mode is 39-40 MPG.

The car isn't bad, but the real world benefits are fairly small once you factor in the fact that the Energi comes at a steep price premium over the standard CMAX, and that you are losing most of your trunk space for batteries and such (for a car its size, and one that is being marketed to young families, it has remarkably little cargo capacity).

If you want a plugin hybrid, the Volt and the plug in Prius are both better cars. The Prius will give you the same electric only range and better hybrid mileage for less money. The Volt will give you substantially better electric range and comparable hybrid mileage for only slightly more money, and it comes with a usable trunk that you can actually fit groceries and a stroller into.

Both of the Energi owners I spoke with had a long list of complaints about their cars and recommended that I not buy one. It was an unfortunate thing to hear, because on the surface it looks like a good car (and I'm sure it is, for some people).

Deep13

(39,154 posts)
36. We have a '03 Honda Civic Hybrid.
Mon Mar 31, 2014, 01:25 PM
Mar 2014

In warm weather it gets nearly 45mpg city or highway. In cold weather, it is still very good, but not as good because batteries don't work as well when cold. It has sufficient trunk space, but without the fold-down rear seats that the gasoline-only model has. '03 was the first model year for the Civic Hybrid and it has been pretty much trouble-free. We had to replace the main batteries just before the 10-year warranty ran out. The old ones still worked, but were losing their responsiveness.

Auggie

(31,226 posts)
4. Subtle, but I like it
Fri Mar 28, 2014, 07:55 PM
Mar 2014

Could have been a bigger "fuck you Cadillac" had they wanted. But pretty good, none-the-less.

bayareaboy

(793 posts)
7. Extremely subtle...
Fri Mar 28, 2014, 08:24 PM
Mar 2014

It will go right over the heads of Caddy folks. Tail-fins are not big enough and no coat of arms for a big insignia, and it probably is not cool for FAUX NEWS 68 year old viewers.

Auggie

(31,226 posts)
8. True. Though Ford would be thrilled if they cornered the Millennials market instead.
Fri Mar 28, 2014, 08:56 PM
Mar 2014

BTW, belated welcome to DU.

I'm North S.F. Bay -- Napa County.

wheniwasincongress

(1,307 posts)
18. With the exception of the heels at the end
Sat Mar 29, 2014, 02:21 PM
Mar 2014

they will say that she was styled to be "dressed like a man" (when it reality her clothing is almost all unisex, which can confuse repubs)

csziggy

(34,139 posts)
22. I never noticed her clothes!
Sat Mar 29, 2014, 04:15 PM
Mar 2014

They are practical, especially for the environment she is in for most of the commercial. I have spent most of my life in jeans and T-shirts and haven't worn a skirt or dress since 1979.

The "business" attire at the end grates on me more than anything else she wears. I detest heels - as a woman, I have refused to wear them for over half my life and seldom wore them for the first half of my life. They are impractical, uncomfortable, and bad for women.

 

AlbertCat

(17,505 posts)
27. I never noticed her clothes!
Sat Mar 29, 2014, 10:57 PM
Mar 2014

You would have if they were somehow wrong.

She, of course, has been costumed by a stylist for the ad. And someone from hair and makeup did her hair and makeup.

Judi Lynn

(160,656 posts)
5. Priceless! What a superb response to an ugly, smug commercial,
Fri Mar 28, 2014, 07:57 PM
Mar 2014

and what a tremendous step toward more morally responsible advertising!

truth2power

(8,219 posts)
32. Ugly and smug. Two of the words I was searching for...
Mon Mar 31, 2014, 09:57 AM
Mar 2014

And sickening.

And they should have used an actor who isn't known for playing bad guys.

hedgehog

(36,286 posts)
9. My son is a big fan of "Justified", and he cracked up when he saw the Caddy commercial -
Fri Mar 28, 2014, 11:40 PM
Mar 2014

seems the actor plays a nasty member of the Detroit Mob on that show, and he played the commercial in character!

 

NYC_SKP

(68,644 posts)
10. We need to be supporting kids' desire to be sustainable global citizens and...
Fri Mar 28, 2014, 11:55 PM
Mar 2014

...and not asshole "I got mine fuck you" global American Exceptionalists.

K/R

wheniwasincongress

(1,307 posts)
17. Whoa!
Sat Mar 29, 2014, 02:17 PM
Mar 2014

I can't believe how...NOT SUBTLE...it is! They WENT there! I love it! Their casting of a black woman with an afro will further infuriate certain people.

fujiyama

(15,185 posts)
23. It's a great ad and flips the other one on its head
Sat Mar 29, 2014, 07:22 PM
Mar 2014

The symbolic contrast is great - an entrepreneurial black woman working at a start-up living modestly working to serve the local community.

The guy in the Caddy ad is such a douche bag. And that car is ugly to boot. Good for Ford.

exboyfil

(17,865 posts)
26. I did like the line about the
Sat Mar 29, 2014, 09:20 PM
Mar 2014

Apollo car on the moon though. That was funny (but probably not true since the Chinese will probably be back before us).

Quasimodem

(441 posts)
29. Wrong, Cadillac spokesdoofus:
Sun Mar 30, 2014, 02:36 PM
Mar 2014

The Wright brothers job was running a bicycle shop, so actually they did take a lot of time off from their jobs to chase a dream which most people considered a fantasy.

 

Lars28

(84 posts)
30. That Cadillac is a nice-looking car.
Sun Mar 30, 2014, 04:05 PM
Mar 2014

But I would be embarrassed to drive around in it. Everyone in my neighborhood would think I was a lame status-seeker.

The Stranger

(11,297 posts)
33. The man in the Cadillac ad makes me see red. I mean loathing.
Mon Mar 31, 2014, 11:51 AM
Mar 2014

But, then again, if Cadillac can get all of the "motivated" little suck-ass masses who think they are going to be the 1% some day to get away from gaz guzzling, planet-fucking SUV's, then I guess I have to say it is a good thing.

 

Jgarrick

(521 posts)
34. My Jeep Wrangler Unlimited is a what?
Mon Mar 31, 2014, 12:48 PM
Mar 2014

"Gas guzzling"? I'll give you that...but "planet-fucking"?

Dude, that's harsh.

shaayecanaan

(6,068 posts)
38. they sell you the poison
Tue Apr 1, 2014, 03:20 AM
Apr 2014

and then they sell you the antidote, people.

And we clap and wave. You go Ford, you go.

http://m.

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