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Russian Firehose of Propaganda
https://www.rand.org/content/dam/rand/pubs/perspectives/PE100/PE198/RAND_PE198.pdfWe characterize the contemporary Russian model for propa- ganda as “the Firehose of falsehood” because of two of its distinctive features: high numbers of channels and messages and a shameless willingness to disseminate partial truths or outright ctions. In the words of one observer, “[N]ew Russian propaganda entertains, confuses and overwhelms the audience.”
Contemporary Russian propaganda has at least two other distinctive features. It is also rapid, continuous, and repetitive, and it lacks commitment to consistency.
Distinctive Features of the Contemporary Model for Russian Propaganda
1. High-volume and multichannel
2. Rapid, continuous, and repetitive
3. Lacks commitment to objective reality
4. Lacks commitment to consistency.
Facebook and Twitter are perfect for this.