"There's now hundreds of Cambridge Analyticas, not one."
Cambridge Analytica whistleblower: We should be scared about what were going to see in this years elections
Can you give an example?
The chart that the Trump campaign had used to categorize different audience groups.
On one axis, its how likely you are to vote. The other axis is how much of a supporter you are of Trump or Hillary. And they have different audience groups for different strategies, but one of them is called deterrents. These are the people that are definitely Hillary voters if they are going to vote. Theres no way you can get them to vote for Donald Trump.
But you could possibly get them not to vote at all.
Voter suppression.
Exactly. Blatantly. So then they showed us different groups within that group and how they message those people. For instance, conservative women, in order to turn them off, they made this video called She Cant Run Her House. That advertisement was all about how Michelle Obama, who actually, at the time, was talking about her and Barack taking care of Sasha and Malia during the campaign, said, If you cant run your own house, you cant run the White House. Im going to take care of my family first. But it was taken out of context and spliced with all of these things about Bill and Monica Lewinsky and saying Hillary Clinton was an unreliable woman because she had stayed with her cheating husband. And that was sent to women who were modeled to care about conservative values as their top political issue.
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Youve said, Big data, Trump and Facebook have broken our democracy. How do you feel about having been part of that?
Well, its still disturbing every time I look back on it, how far everything went. You know, I started out in a place the Obama campaign where we were not allowed to do negative messaging, and ended up in a place that enhanced negative messaging to the point where, in my opinion, it should be considered criminal. But the way that I have dealt with it is to do everything I can to stop this from happening now. Because, unfortunately, were even worse off than in 2016. You know, theres now hundreds of Cambridge Analyticas, not one.
https://www.washingtonpost.com/lifestyle/magazine/cambridge-analytica-whistleblower-we-should-be-scared-about-what-were-going-to-see-this-years-elections/2020/03/02/fd452406-46d3-11ea-ab15-b5df3261b710_story.html