Background: Why Trump (by G. Lakoff)
*Consider Trump’s statement that John McCain is not a war hero. The reasoning: McCain got shot down. Heroes are winners. They defeat big bad guys. They don’t get shot down. People who get shot down, beaten up, and stuck in a cage are losers, not winners.
The Moral Hierarchy
The strict father logic extends further. The basic idea is that authority is justified by morality (the strict father version), and that, in a well-ordered world, there should be (and traditionally has been) a moral hierarchy in which those who have traditionally dominated should dominate. The hierarchy is: God above Man, Man above Nature, The Disciplined (Strong) above the Undisciplined (Weak), The Rich above the Poor, Employers above Employees, Adults above Children, Western culture above other cultures, Our Country above other countries. The hierarchy extends to: Men above women, Whites above Nonwhites, Christians above nonChristians, Straights above Gays.
We see these tendencies in most of the Republican presidential candidates, as well as in Trump, and on the whole, conservative policies flow from the strict father worldview and this hierarchy
Family-based moral worldviews run deep.
https://georgelakoff.com/2016/03/02/why-trump/
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