The Rise and Fall of the 'Stop the Steal' Facebook Group
Source: New York Times
The Rise and Fall of the Stop the Steal Facebook Group
In its short life span, it was one of the fastest growing groups in Facebooks history and a hub for those trying to delegitimize the election.
By Sheera Frenkel
Nov. 5, 2020
OAKLAND, Calif. The first post in the new Facebook group that was started on Wednesday was innocuous enough. Welcome to Stop the Steal, it said.
But an hour later, the group uploaded a minute-long video to its Facebook page with a pointed message. The grainy footage showed a crowd outside a polling station in Detroit, shouting and chanting stop the count. Below the video, which was quickly shared nearly 2,000 times, members of the group commented Biden is stealing the vote and this is unfair.
The viral video helped turn the Stop the Steal Facebook group into one of the fastest-growing groups in Facebooks history. By Thursday morning, less than 22 hours after it was started, it had amassed more than 320,000 users at one point gaining 100 new members every 10 seconds. As its momentum grew, it caught the attention of Facebook executives, who shut down the group hours later for trying to incite violence.
Even so, the Stop the Steal Facebook group had done its work. In its brief life span, it became a hub for people to falsely claim that the ballot count for the presidential election was being manipulated against President Trump. New photographs, videos and testimonials asserting voter fraud were posted to the group every few minutes. From there, they traveled onto Twitter, YouTube and right-wing sites that cited the unsubstantiated and inaccurate posts as evidence of an illegitimate voting process.
Stop the Steals rapid rise and amplifying effects also showed how Facebook groups are a powerful tool for seeding and accelerating online movements, including those filled with misinformation. Facebook groups, which are public and can be joined by anyone with a Facebook account, have long been the nerve centers for fringe movements such as QAnon and anti-vaccination activists. And while Stop the Steal has been deleted, other Facebook groups promoting falsehoods about voter fraud have popped up.
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Read more: https://www.nytimes.com/2020/11/05/technology/stop-the-steal-facebook-group.html