When Ivanka Trump Tries to Rebrand, Don't Forget She Sold You Out
Ivanka Trump looks like a model, speaks like a CEO, and often approaches life with the misplaced confidence of a cisgender man at a pregnancy support group. From the first moments of her father’s presidential campaign, she and Donald Trump formed a mesmerizing pair, treated by the media as if they were a monstrous king and the princess who believes in his warm heart. Without ever being elected to any office or appointed by a government body, Ivanka Trump became one of the most powerful women in the country.
She promised to act as a “moderating force” on the Trump White House. Instead she became a tireless propagandist for it—supporting and promoting her father’s administration for four years, and shilling to try to get him four more. Through her work, and often through her silence, she endorsed his every dangerous lie, damaging policy, and hard-right judiciary appointment, cosigning his indifference to human suffering. She showed that though their foundation shades differ, underneath their vastly different modes of self-presentation, Ivanka and Donald Trump are exactly the same.
As her father’s administration draws to an end, there is no doubt that the Trumps will remain in public view. Donald Trump could launch a cable news network, or even another bid for president. Ivanka’s future is less clear, but it will certainly involve attempting to sell us something—a book, a TV show, a fashion line, or herself, as a politician in her own right.
But buying into a rebranded Ivanka would be a moral disaster. There is no separating the beautiful, charming, and talented parts of Ivanka Trump from the cruelty she helped normalize as part of the Trump administration.
https://www.glamour.com/story/when-ivanka-trump-tries-to-rebrand-remember-that-she-showed-us-who-she-is
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