The cult of Elon Musk: Why do some of us worship billionaires?

The cult of Elon Musk: Why do some of us worship billionaires?
Billionaires like Steve Jobs and Elon Musk are no different than other billionaires... except they have cults

By MATTHEW ROZSA
PUBLISHED APRIL 29, 2022 4:02PM


(Salon) Less than 24 hours after agreeing to purchase Twitter, Tesla CEO Elon Musk may have already broken the deal which allowed him to perform a hostile takeover of the social media company. Although one of the terms is that he may only tweet about the acquisition "so long as such tweets do not disparage the Company or any of its Representatives," he posted two tweets on Tuesday which parroted right-wing talking points that attacked specific employees.

Normally there would not be many individuals applauding a wealthy CEO who purchased a company and then immediately attacked vulnerable employees, almost certainly knowing that doing so would instigate mass harassment against said employees (which is exactly what happened). In normal contexts, such a person would be classified as nothing more than a bully. Then again, when you are a billionaire with a cult of personality, there will always be people who applaud your actions.

How does a billionaire like Musk come to attract a horde of ardent fans? Psychologists say that many of us fantasize about being billionaires, meaning that when they root for Musk, they're really rooting for what they perceive as a version of themselves — namely, as masters of the universe, "winners" in every sense that mainstream society deems worthy. In the process, they also reveal their own deep feelings of inadequacy.

"Most people aspire to a lifestyle that they're not willing to work for or that they can't afford," explained Dr. Tara Bieber, a neuroscientist at the Massachusetts Institute of Technology. In her interview with Salon, she emphasized that she was speaking from a strictly scientific perspective; this was not a question of any individual's political beliefs. It was, instead, a manifestation of the same trends that has caused past billionaires to amass cults of personality alongside their dollars: automotive entrepreneur Henry Ford, business magnate Howard Hughes, and more recently Apple founder Steve Jobs. Each of them possessed an undeniable charisma that drew people to them, and each carefully cultivated a public image consistent with the aspirational values of their time. ..............(more)

https://www.salon.com/2022/04/29/the-of-elon-musk-why-do-some-of-us-worship-billionaires/