Biden's Policies Impact Millions Of Americans Who Don't Know It- last word

[mopinko]

great thoughts on messaging for dem here. about half way through.
"dont take your policy out it public, it's unseemly"
"stop selling the recipe, start selling the brownie."
dont say- we got you a child tax credit. say-we helped you work and feel secure about your child.
good stuff.

[Roy Rolling]

1. Sales 101

He’s a better salesman than the braggadocio 45ii. A good salesperson not only gets me to buy, but I’ll thank them for it. 😅

45ii looked at everything like a war—moron. He wanted to be a winner, customers were losers. He got the money, they became poorer.

Sales 101 says talk BENEFITS—don’t say the new car gets 100 mpg, say more mpg means you’ll save $$$.

What’s it gonna do for me? Biden answers those questions before they’re asked, it assumes what he proposes is already fact.

[mopinko]

2. we do sell policy, tho.

it's why ppl find us 'dry'. i love it, we here love it, but most people dont love it.
and even if they want to know, telling them about it w/o personalizing it, wont connect.