Here's Pantone's color of the year -- charged with inspiring 'joyful pursuits'

[mahatmakanejeeves]

Here’s Pantone’s color of the year — charged with inspiring ‘joyful pursuits’ and, hey, saving our planet

Published: Dec 6, 2018 9:40 a.m. ET

Living Coral was selected to encourage ‘connection and intimacy’



By RACHEL KONING BEALS
NEWS EDITOR

You could very well see this warm, lively hue in everything from makeup to Bose speakers to office waiting rooms and food packaging. And you’re meant to smile in its presence.

Smile. No matter how gray the political landscape may seem. No matter how urgent the efforts have become to save the very marine ecosystems that inspired this selection.

The 2019 color of the year is Pantone 16-1546 Living Coral, an animating shade of orange with a golden undertone, which reflects the warmth, nourishment and shelter of coral reefs to sea life, according to the color and design arbiter Pantone, who has conducted its Color of the Year campaign for going on 20 years.

Beyond the sea, according to Pantone, the 2019 selection symbolizes an “innate need for optimism and joyful pursuits” and “authentic and immersive experiences that enable connection and intimacy” — a statement meant to deliver extra poignancy in a cultural landscape that is increasingly dominated by digital technology and social media.

As usual, I'm ahead of the fashion curve. I bought a sweater that color a few years back. I'll wear it again now that the cold weather is back.

I have clothing in the reigning champion's color too:

To the cosmos and beyond, Pantone’s 2018 color of the year is ...

Published: Dec 7, 2017 12:19 p.m. ET

A ‘thoughtful’ shade of purple, Ultra Violet reflects originality, ingenuity and visionary thinking, says Pantone



Pantone Ultra Violet, catalogued 18-3838.

[kurtcagle]

1. Ah fashion ...

This comes to mind:

[frazzled]

2. Coral is said to be one of those colors ...

that anyone, of any skin tone, can wear well.

I don't think I'd paint a room in it, though. (Unless I had one of those historic, 18th-century houses, like in Charleston, in which case coral paint over the wainscoting in the dining room looks super. But of course, I don't. )

[TexasBushwhacker]

5. Definitely an accent color

Pretty though.

[UTUSN]

3. Says "intimacy" all right, shouldn't this be marked NSFW?!1

[smirkymonkey]

4. I actually like it!

[GopherGal]

6. I misread "joyful pursuits" as "joyful pantsuits" for a second there.

HRC on the brain, I guess.

[IcyPeas]

7. I'm gonna stick with the 2018 color.

coral is like beige to me. blah