What's old is new again: "20th century clothes for 21st century people"

[highplainsdem]

https://www.cnn.com/style/article/bode-emily-adams-bode-aujla-paris-fashion-week/index.html

A few weeks ago, Mick Jagger posted a holiday message to his Instagram feed while wearing a deep red paisley shirt, its pattern whirling with canary yellow and inky black details. The piece had something nostalgically glamourous about it: Decadent yet comfortable, it was as befitting of Jagger's bohemian rockstar aesthetic as it was his timeless presence. "Maybe he got it for Christmas," joked Emily Adams Bode Aujla, creator of the garment and founder of its eponymous label, Bode, over a Zoom call from Paris.

Since launching her New York City-based brand in 2016, Bode Aujla's designs — often repurposed from meticulously-studied vintage garments — have been spotted on a range of celebrity tastemakers including Harry Styles, Jordan Peele, Bruno Mars, the Jonas Brothers and many more. "With his tour," said Bode Aujla, " (Harry) was signed with Gucci, but he's one of our most loyal Hollywood customers. He wore us a lot off stage. We'd wake up to paparazzi pictures." In tandem, Bode has garnered a substantial base of fashion fanatics and style-savvy consumers around the world —all for clothes gravitating, she said, around a "sentimentality for the past."

These, for example, include: Colorful quilted workwear jackets, blousons with 1940's-era Hungarian appliqués, lightweight chemises with reproduced prints from 1920's-era French textile mills and whimsically hand-decorated corduroys (such as one seen on Styles in Vogue in December 2020). Much of what Bode sells is one-of-a-kind, with garments reimagined out of deadstock textiles and vintage garb. The rest features some sort of historical reproduction, down to what she calls "hyper-intentional" details such as buttons or seaming.

Yet, while relatively down to earth in approach, Bode is in the luxury category when it comes to pricing. Currently, quilted jackets cost between $1,000 and $2,000. A pair of socks — two toned with embroidered flora — will set you back $250.

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Direct link to that Vogue article from 2 years ago, which IMO is mostly clothing I wouldn't want to see Harry Styles or anyone else wearing: https://www.vogue.com/article/harry-styles-cover-december-2020

The Bode-designed corduroys:

https://assets.vogue.com/photos/5fa988297c1c398bdc9b3675/master/w_960,c_limit/Untitled-(13).jpg

The article explains these corduroys were "hand-painted with emblems personal to the owner."

Esquire article from a couple of years ago on Bode and other designers inspired by the Sixties and Seventies:

https://www.esquire.com/uk/style/fashion/a32378746/sixties-seventies-mens-fashion/

In January, under slate-grey Parisian skies, the flower children emerged. They loped through a light drizzle in patchwork trousers and sandals. In cowhide, crochet, corduroy and cardigans. There wore neck scarves, tunics and beaded jewellery, gardening gloves and jelly shoes, outfits seemingly cobbled together from the cast-offs of generations that went before.

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People feel a strange comfort when they wear the brand, Bode explains. Customers have contacted her to say they fall asleep in the jackets. There is a hazy nostalgia to Bode’s garments. Unlike streetwear and sportswear and tailoring and ugly trainers and everything else everyone is buying into right now, they would not have looked look out of place at Woodstock, or Glastonbury (before it was “Glasto!”). But Bode is not alone; her brand sits atop a new totem pole of designers that are mining the colours, cultures and ethics of the Sixties and Seventies counterculture.

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Elsewhere, Online Ceramics from Los Angeles can take a large chunk of the credit for the boom in tie dye. Among other things, they hand-make limited-run tie-dyed tees with kooky graphics and trip-fuelled, non-sequitur slogans that have proven wildly popular with streetwear kids and their various deities, such as actor Jonah Hill and Quavo of the rap trio Migos. Online Ceramics has made official merchandise for Dead & Company — the band made up of surviving Grateful Dead members and John Mayer — but you can also buy weird T-shirts and sweats with no musical affiliation.

This trend for psychedelic shades and Sixties shapes has crossed over into mainstream fashion. Etro’s SS ’20 collection features Aztec ponchos, paisley field jackets and even dreamcatcher necklaces: very Crosby, Stills & Nash. For Loewe, creative director Jonathan Anderson sent models down the catwalk in cultish tunics and moccasins, and with flowers in their hair.

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That CNN article published yesterday shows that trend continued.

"OK Boomer" seems to be balanced by "Boomers were OK."

Ah, Sixties Envy... Totes fire even with Millenials (like Bode and Styles) and Gen Z.

[sinkingfeeling]

1. Everything pictured was hideous and only the fabrics are reminiscent of the 60s-70s.

Says a boomer.

[3catwoman3]

3. People are so gullible when it comes to "fashion."

Most of that stuff was pretty fugly. I did like the lace dress, but I'd rather see it on me.

[LakeArenal]

2. Everything old is new again

I thought all of it was fine.

Grandkids can wear anything you want. Just grow up to be a good people.