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ashling

(25,771 posts)
Fri Jan 31, 2014, 01:34 PM Jan 2014

From Facebook - "A mighty Girl"


https://www.facebook.com/photo.php?fbid=632644543438529&set=a.360833590619627.72897.316489315054055&type=1

7-year-old Mighty Girl Charlotte wrote the following letter to @[6665038402:274:LEGO] about the lack of female minifig representation in their sets: "Dear Lego Company: My name is Charlotte. I am 7 years old and I love legos but I don't like that there are more lego boy people and barely any lego girls. today I went to a store and saw legos in two sections the pink (girls) and the blue (boys). All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more lego girl people and let them go on adventures and have fun, ok!?! - Thank you. From Charlotte" -- via @[8399768839:274:Sociological Images\: Seeing Is Believing] Kudos to Charlotte for her astute observations and advocacy! We hope that LEGO will listen to your thoughtful advice and introduce more gender diversity into their line of minifigs. While there is certainly a major dearth of female minifigs in most LEGO sets, there are a few options for those who would like to add more gender diversity to their LEGO collections. Our favorite is the 256-piece LEGO Community Minifigures Set which allows kids to build 22 figures in a variety of community roles and female characters are well-represented across a variety of professions, including a computer programmer, doctor, pilot, farmer, police officer, fire fighter, construction worker, waiter, cyclist, and race car driver. The community set provides the most gender diversity of any Lego set we've yet discovered and offers an affordable way to quickly build a sizable minifigure collection. To learn more about the Lego Community Minifigures Set, recommended for ages 4 to 12, visit http://www.amightygirl.com/lego-community-minifigures-set To view A Mighty Girl's entire collection of girl-empowering Lego sets and individual female minifigures, visit http://bit.ly/IeULaw -- this also includes the long-awaited female scientist minifig (http://www.amightygirl.com/lego-scientist-minifigure). Playmobil also offers an excellent line of toys where female characters are well-represented -- to view Playmobil sets featuring women, visit http://www.amightygirl.com/toys/imaginative-play?cat=622 And, if you'd like to learn more about LEGO and gender issues, check out the excellent 2-part video series by Anita Sarkeesian, the pop culture media critic of Feminist Frequency. The first focuses on LEGO's current and historic efforts to market to girls while the second analyzes LEGO's shift to boy-centric marketing and product design over the past thirty years from their earlier more gender-neutral approach. To watch the first video, visit http://bit.ly/1gsCN4p; the second at http://bit.ly/1b9dCfQ.
7-year-old Mighty Girl Charlotte wrote the following letter to LEGO about the lack of female minifig representation in their sets: "Dear Lego Company: My name is Charlotte. I am 7 years old and I love legos but I don't like that there are more lego boy people and barely any lego girls. today I went to a store and saw legos in two sections the pink (girls) and the blue (boys). All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more lego girl people and let them go on adventures and have fun, ok!?! - Thank you. From Charlotte" -- via Sociological Images: Seeing Is Believing Kudos to Charlotte for her astute observations and advocacy! We hope that LEGO will listen to your thoughtful advice and introduce more gender diversity into their line of minifigs. While there is certainly a major dearth of female minifigs in most LEGO sets, there are a few options for those who would like to add more gender diversity to their LEGO collections. Our favorite is the 256-piece LEGO Community Minifigures Set which allows kids to build 22 figures in a variety of community roles and female characters are well-represented across a variety of professions, including a computer programmer, doctor, pilot, farmer, police officer, fire fighter, construction worker, waiter, cyclist, and race car driver. The community set provides the most gender diversity of any Lego set we've yet discovered and offers an affordable way to quickly build a sizable minifigure collection. To learn more about the Lego Community Minifigures Set, recommended for ages 4 to 12, visit http://www.amightygirl.com/lego-community-minifigures-set To view A Mighty Girl's entire collection of girl-empowering Lego sets and individual female minifigures, visit http://bit.ly/IeULaw -- this also includes the long-awaited female scientist minifig (http://www.amightygirl.com/lego-scientist-minifigure). Playmobil also offers an excellent line of toys where female characters are well-represented -- to view Playmobil sets featuring women, visit http://www.amightygirl.com/toys/imaginative-play?cat=622 And, if you'd like to learn more about LEGO and gender issues, check out the excellent 2-part video series by Anita Sarkeesian, the pop culture media critic of Feminist Frequency. The first focuses on LEGO's current and historic efforts to market to girls while the second analyzes LEGO's shift to boy-centric marketing and product design over the past thirty years from their earlier more gender-neutral approach. To watch the first video, visit http://bit.ly/1gsCN4p; the second at http://bit.ly
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From Facebook - "A mighty Girl" (Original Post) ashling Jan 2014 OP
Awesome letter. Gotta love a girl who wants to swim with sharks!!! Scuba Jan 2014 #1
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