OK GO newest single take video is out.

[progressoid]

#t=28

the video was done in one continuous shoot taking approximately 50 to 60 tries to get it right -- opens with abandoned warehouse in the city of Chiba, about 45 minutes outside of Tokyo. The video was then filmed in double-time to evoke Hollywood choreographer Busby Berkeley's signature manic style.

To coordinate everyone moving in synchrony to the parking lot for the final setup, Harano set up enormous speakers and played "I Won't Let You Down" at half-speed, which "allowed for more precise movements even with the complicated choreography," he says.

To capture all those Japanese schoolgirls flashing colored umbrellas in the shapes of lyrics and OK Go members' faces in perfect synchronicity, Harano used a specialized drone camera controlled both by GPS and by hand from an altitude of nearly half a mile.

The video hazily pans out over the city of Tokyo for an extra 30 seconds of silence, which the director says was inspired by the Beatles' outros. "You know how, in some of their albums, a bonus track starts to play," he says. "I wanted something that packed a bit more entertainment even after the main part was over."

http://www.billboard.com/articles/news/6296760/ok-go-i-wont-let-you-down-video-honda

[Orrex]

1. These guys are insane

Their videos are consistently fantastic, this one included. Great concepts and great execution every time.

[NV Whino]

2. Wow!

A green umbrella got lost near the end, but wow.

And I want one of these.

[progressoid]

3. Yeah, what the heck are those things?

[NV Whino]

4. Honda Announces New Personal Mobility Device, UNI-CUB

http://world.honda.com/news/2013/c131114Personal-Mobility-UNI-CUB/index.html

The UNI-CUB was first introduced in May 2012 as a new personal mobility device featuring balance control technology and an omni-directional driving wheel system (Honda Omni Traction Drive System) which originates from Honda's research into humanoid robots, represented by the research and development of ASIMO. These technologies allow a UNI-CUB rider to move forward, backward, side-to-side and diagonally simply by shifting body weight and leaning toward the intended direction. Featuring a compact-sized body that is appropriate for maneuvering among other people, the UNI-CUB offers personal mobility in indoor spaces such as offices and commercial facilities.

Since June 2012, Honda has been testing and verifying the potential usefulness of the UNI-CUB through a demonstration testing program conducted jointly with the National Museum of Emerging Science and Innovation (Miraikan). The UNI-CUB has been used by Miraikan staffs for their transportation within the facility and also by many Miraikan visitors in a wide range of ages for touring around the museum.

[progressoid]

5. Well, 6.5 million people just saw it in the video in just two days.

Spiffy little marketing use there.

[NV Whino]

8. Indeed.

[rug]

6. Take 127.

[NightWatcher]

7. I didn't accomplish anything today. Thanks OK GO for making me feel like shit

OH, where can I get one of those little scooter things?

[NV Whino]

9. See post 4