The Blue Bell divide: conservatives more likely to buy troubled brand
Liberal Texans are less likely to give Blue Bell a second chance than conservatives.
Weeks after the embattled Brenham-based creamery reintroduced four flavors to grocery store shelves in a few Texas cities, only a third of liberals said they were “very likely” to buy the ice cream, according to poll results released Wednesday. That’s compared to 57 percent of conservatives who said they were “very likely” to buy Blue Bell.
“There is no evidence that Blue Bell somehow tastes better to conservatives,” according to a summary of poll results by Austin-based Crosswind Media and Public Relations. “But there are slight cultural differences among Texans related to their consumption of the state’s most famous homegrown dairy product.”
Blue Bell is slightly more popular among whites (70 percent) than Hispanics (67 percent) and African-Americans (62 percent).
Read more: http://www.statesman.com/news/news/the-blue-bell-divide-conservatives-more-likely-to-/nnrT5/
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