'This is going to hurt a lot of people': Millions lost to economy as Houston Rodeo cancels
BUSINESS
This is going to hurt a lot of people: Millions lost to economy as Houston Rodeo cancels
Erin Douglas and R.A. Schuetz March 11, 2020 Updated: March 12, 2020 6:55 a.m.
Houston stands to lose tens of millions of dollars in economic activity due to the rodeo cancellation, as vendors, tourists and livestock show participants pack up and head home far sooner than expected.
The Houston Livestock Show and Rodeo, which was canceled on Wednesday to prevent the spread of the new coronavirus, generated $227 million in economic impact last year, directly supporting nearly 3,700 jobs in 2019, according to a study by Economic Analytics Consulting commissioned by Rodeo Houston last year. The study measured new spending in the Houston region generated by visitors and the organizer of the event, the Houston Livestock Show and Rodeo Inc.
The cancellation will hit food, transportation and retail vendors hardest, many of them depending on the rodeo as their biggest and most profitable event of the year.
Some people are not going to be able to pay their bills or dont have health insurance, said Jay Trolson, 41, a bike taxi contractor for Lone Star BikeCAB.
The rodeo began March 3 and was slated to run through March 22. Mayor Sylvester Turner on Wednesday said he would sign an emergency health declaration that requires the cancellation of all events produced, cosponsored or permitted by the City of Houston, including the fundraising bike ride Tour de Houston scheduled for March 15.
{snip}
erin.douglas@chron.com
https://twitter.com/erinmdouglas23
rebecca.schuetz@chron.com
https://twitter.com/RASchuetz