Fitness Giant Gold's Gym Has Permanently Closed Its Dallas Locations
Driving south on the Dallas North Tollway, approaching Oak Lawn, a cluster of Jeffersonian-style redbrick buildings stands to the left. One of the northernmost buildings houses the international headquarters of Gold’s Gym, a global chain with 700 locations in 29 countries. The fitness giant was forced to permanently close both of its local gyms — in Uptown and Preston Center — on April 15.
“As our global community continues to navigate these difficult and uncertain times, we want to provide consistent updates regarding the impact of COVID-19 on our gyms,” wrote Adam Zeitsiff, president and CEO of Gold’s Gym, to its members across the globe. “Today this includes sharing the news that the COVID-19-related closures have caused us to reassess the viability of some company-owned Gold’s Gym locations and make the difficult decision to permanently close about 30 gyms across the United States.”
All Gold’s Gym locations, whether corporate-owned or franchised, have been temporarily closed in accordance with directions from local and state governments and public health officials. Gold’s Gym froze all membership dues at no cost to customers, which, no doubt, caused serious issues concerning financial solvency. (This presumably forced the closures.)
However, this decision to permanently close certain gyms applies only to those that are “company-owned,” Zeitsiff’s email emphasized. It does not affect “franchise-owned locations.”
Read more: https://www.dmagazine.com/style-beauty-wellness/2020/04/fitness-giant-golds-gym-has-permanently-closed-its-dallas-locations/?ref=mpw
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