San Antonio-based Black Rifle Coffee denounced extremists -- and the far right is pissed

[TexasTowelie]

In a weekend New York Times article, the owners of San Antonio's pro-firearm, pro-military java purveyor Black Rifle Coffee Company denounced violent white nationalist groups who have adopted their brand.

Now, members of those groups are threatening to find another coffee company to support with their MAGA money. Some, company officials told the Current, have even made death threats.

"I can’t just sit here and listen to the people who are sending me death threats, talking crap, calling me the worst names you can think of," Black Rifle co-Founder Mat Best told the Current Monday. "Whatever. That’s fine, that’s their opinion."

The veteran-founded firm — which operates retail shops in SA and Boerne and a corporate headquarters in the Alamo City — was featured in the Sunday Times piece "Can the Black Rifle Coffee Company Become the Starbucks of the Right?" In the article, the firm's founders denounced the Proud Boys and other violent far-right groups that they say "hijacked" their brand's imagery.

For example, Kyle Rittenhouse — the Illinois teenager who killed two Black Lives Matter protesters in Wisconsin last summer — wore a Black Rifle shirt in his first post-jail photo. And multiple insurrectionists at the deadly January 6 Capitol siege were photographed in the company's swag.

Read more: https://www.sacurrent.com/the-daily/archives/2021/07/19/san-antonio-based-black-rifle-coffee-denounced-extremists-and-the-far-right-is-pissed

[East-A-Squared]

1. Lay down with the dogs, you get fleas.

[msongs]

2. maybe these guys are the fleas, not the dogs nt

[IcyPeas]

3. 3 reasons, at least, not to drink their shit

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[rownesheck]

4. Fuck em.

When I first heard about this company, my dad mentioned he drinks it. I immediately realized he must have heard about them from fux "news" or some other far right bullshit. If my dad supports a company, I know not to.

[mitch96]

5. I love how gun humpers give terms of endearment (Black RifleAR-15) to an

instrument of death... aww isn't that cute...
m

[Paladin]

6. I'd give up coffee, rather than patronizing Black Rifle.

And that's saying something, for an old coffee junkie like me.