'Better with Boeing' campaign aims to keep 787 assembly here
EVERETT — Last month, Snohomish County officials pledged to show Boeing the love. This week they unveiled a campaign to convince the company to keep a 787 assembly line in Everett.
County and city of Everett leaders hope the “Better With Boeing” marketing campaign will turn some corporate heads. The slogan is accompanied by custom logos for every city in the county, plus talking points.
With the airline industry in a crisis because of the coronavirus, the Chicago-based airplane maker said it is mulling whether to consolidate production of the twin-aisle 787 in one location.
However, the campaign is intended to support all of the company’s assembly lines, not just the Everett 787 line, Everett Mayor Cassie Franklin said in an interview. “When Boeing hurts, we hurt,” she said.
https://www.heraldnet.com/business/better-with-boeing-campaign-aims-to-keep-787-assembly-here/