Why the Liberal Democrats' "Bollocks to Brexit" slogan is a stroke of genius

[Soph0571]

It’s not that the Liberal Democrats are a party on the up and up again despite being willing to say over-the-top things to get their issues talked about: it’s that they are a party on the up and up again because they are willing to say over-the-top things to get their issues talked about. The reality of course is that the word “bollocks” isn’t on the party’s direct mail and wasn’t anywhere to be seen on the walls or podium – it’s just a neat bit of political messaging that means that, thanks to some earnest discussions about whether or not the Liberal Democrats are lowering the tone, their real anti-Brexit message is getting an airing that it otherwise wouldn’t from the mainstream press. It’s the same with Caroline Lucas’ championing of a meat tax – it gets her party in the headlines and allows it the space to talk about the rest of its programme in a way.

[link:https://www.newstatesman.com/politics/staggers/2019/05/why-liberal-democrats-bollocks-brexit-slogan-stroke-genius|

BOLLOCKS TO BREXIT

[LeftishBrit]

1. Bollocks to Brexit!