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OUCH!!! What a waste! National Guard's NASCAR deal leads to virtually no recruits
From the Department Of Good Money After Bad....!!
You tell 'em, Claire!!!!!
WASHINGTON The National Guard spent $26.5 million to sponsor NASCAR racing in 2012 to bolster its marketing and recruitment but failed to sign up a single new soldier to its ranks, according to data provided to USA TODAY.
Even though the Guard spent $88 million as a NASCAR sponsor from 2011 to 2013, it is unclear how many new recruits, if any, signed up because of it, according to documents. The Guard on Wednesday would not confirm the figures on prospects and recruits developed through its NASCAR sponsorship.
Sen. Claire McCaskill, D-Mo., who will hold a hearing on the recruitment program Thursday, assailed the Guard for "wasting a bunch of money on a very expensive sports sponsorship."
The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard's qualifications for entry into the service, and not one of them joined.
In 2013, the number of prospects associated with NASCAR dropped to 7,500, according to briefing materials for the Senate subcommittee on Financial and Contracting Oversight led by McCaskill. The National Guard needs 1 million leads to meet its annual recruiting goal of 50,000 soldiers.....
Even though the Guard spent $88 million as a NASCAR sponsor from 2011 to 2013, it is unclear how many new recruits, if any, signed up because of it, according to documents. The Guard on Wednesday would not confirm the figures on prospects and recruits developed through its NASCAR sponsorship.
Sen. Claire McCaskill, D-Mo., who will hold a hearing on the recruitment program Thursday, assailed the Guard for "wasting a bunch of money on a very expensive sports sponsorship."
The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard's qualifications for entry into the service, and not one of them joined.
In 2013, the number of prospects associated with NASCAR dropped to 7,500, according to briefing materials for the Senate subcommittee on Financial and Contracting Oversight led by McCaskill. The National Guard needs 1 million leads to meet its annual recruiting goal of 50,000 soldiers.....
http://www.usatoday.com/story/news/nation/2014/05/07/national-guard-recruiting-scandal/8813891/
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OUCH!!! What a waste! National Guard's NASCAR deal leads to virtually no recruits (Original Post)
MADem
May 2014
OP
arcane1
(38,613 posts)1. Out of 24,800, "only 20 met the Guard's qualifications for entry"
That makes me laugh for some reason
MADem
(135,425 posts)4. Buncha million dollar babies!!! nt
Blue Owl
(50,362 posts)2. Where have all the NASCAR dads gone...
n/t
MisterP
(23,730 posts)5. "We also have the Pet Shop Boys and Seal" nt
exboyfil
(17,863 posts)3. Especially as the economy improves
National Guard and active duty recruiting is going to suffer because of Iraq. My dad, a staunch conservative all his life, made the point at the time that the Guard was never intended to be used in that fashion (he was active and Guard in the early sixties before the run up in Vietnam).