The Apollo Theater launches initiative to refresh its image
Harlem’s Apollo Theater has been recognized worldwide as a landmark institution exemplifying the best in black music and culture for eight decades now.
The theater celebrated it’s 80th anniversary on Sunday, marking yet another major milestone for an establishment that has set the stage for many black performers to become major stars, including James Brown and the Jackson 5.
The Apollo is still considered an integral part of American culture and the African-American experience – but as the community surrounding it is constantly changing, the theater has launched a new initiative that will keep the brand relevant through a new chapter in history.
The 21st Century Apollo Campaign
On Wednesday, the theater’s president and CEO Jonelle Procope announced the 21st Century Apollo Campaign, the theater’s new multi-million dollar initiative to expand programming and education initiatives, support new digital technologies and ensure continued enhancement of its facilities.
“As we look toward the Apollo’s future, we are continuing to build on our unparalleled legacy of discovering new talent and providing platforms for emerging artists to continue to evolving so many of the genres that have been nurtured on our stages,” said Procope.
http://thegrio.com/2014/01/30/the-apollo-theater-launches-initiative-to-refresh-its-image-the-21st-century-apollo-campaign/