Jack Daniels finally reveals that it was a slave who created the famous whiskey

[Stellar]

?1467134183

Jack Daniels Tennessee Whiskey is made in Lynchburg, Tennessee. It’s been made there for 150 years now. The mythology surrounding the whiskey brand is that its founder Jack Daniel learned how to distill his whiskey from a minister named Dan Call. It turns out that while Minister Dan Call figures into the history, it is only the fact that he had a slave named Dearis Green. This isn’t a complete revelation, as there have been references to the true history of the whiskey brand before, but with the 150th anniversary at hand, the company is being more open about it (and as this diary proves) and getting a little publicity as well.

Green’s crucial role in the Jack Daniel’s whiskey-making process was referenced in the 1967 biography, “Jack Daniel’s Legacy,” by Ben A. Green. In the book, Call reportedly tells his slave (Green) to teach Daniel everything he knows.

“Uncle Nearest is the best whiskey maker that I know of,” the book quotes Call saying.

The art of whiskey making has long been deemed a “lily-white affair,” but the South’s dark history of slavery and whiskey are totally intertwined. Enslaved men made up the bulk of the distilling work force and often had crucial skilled roles in the whiskey-making process, The New York Times reports.

More: DailyKos

[Human101948]

1. I think your reference to generating publicity nails it...

The marketing department probably said, "We have to get more African Americans drinking this stuff!"

[scscholar]

3. This. Cheap publicity stunt.

They know their history drives off the majority of Americans.

[Human101948]

4. They are trying to replace this brand...

CROWN ROYAL
You can spot a Crown Royal drinker by the little purple bags full of batteries and loose change stashed all over the house.

http://madamenoire.com/330131/liquor-black-people-love/8/

[Cryptoad]

6. Apples and Oranges......

I know on the warm summer nites then the wind blows just right direction , the smell of the cooking JD mash is hypnotic!

[CanonRay]

2. Ha! Now the Aryan Nation idiots can't drink it anymore.

[Cryptoad]

5. They like that Silver Satin much better anyway!

[IronLionZion]

7. They might lose sales because of this

from the white power crowd.

But they have also been marketing it overseas as a high-end luxury item.

Anyway, if it originated with a slave, then I'm glad they have finally given credit where it's due.

[Night Watchman]

8. ?

White men taking credit for something a non-white man did? Surely you jest!

[Number23]

9. What in interesting find!

Stellar, would you please add this to the Black History thread pinned to the top of this forum?? Especially that Atlanta Black Star link!

TIA!!