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America's Love of 'Yellowstone' Helps Launch Bull Riding as a Team Sport
Riding the current craze for cowboys, professional bull riding is becoming the next team sport. Billionaires are helping bring it to your hometown.
Link to tweet
America’s Love of ‘Yellowstone’ Helps Launch Bull Riding as a Team Sport
Eight teams will form across the U.S., with help from Hollywood and billionaire backers
Eight teams will form across the U.S., with help from Hollywood and billionaire backers
A-HED
America’s Love of ‘Yellowstone’ Helps Launch Bull Riding as a Team Sport
Eight teams will form across the U.S., with some billionaire backers
{snip image in format not supported at DU, https://images.wsj.net/im-462620}
Riders at the PBR ‘Unleash the Beast’ bull-riding competition at Madison Square Garden in January, 2020, in New York City.
PHOTO: KENA BETANCUR/AGENCE FRANCE-PRESSE/GETTY IMAGES
By Erich Schwartzel
https://twitter.com/erichschwartzel
erich.schwartzel@wsj.com
Jan. 6, 2022 12:53 pm ET
The cable western “Yellowstone” is a hit on TV. Hunting and fishing license sales are up. Are Americans returning to the frontier ready to root for hometown teams…of bull riders?
The Professional Bull Riders, the largest league for the sport of the American West, hopes so. On Friday, PBR plans to announce it is turning “the toughest eight seconds on dirt” into a team sport, establishing eight new franchises of riders vying to stay atop a thrashing bull longer than the next guy.
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America’s Love of ‘Yellowstone’ Helps Launch Bull Riding as a Team Sport
Eight teams will form across the U.S., with some billionaire backers
{snip image in format not supported at DU, https://images.wsj.net/im-462620}
Riders at the PBR ‘Unleash the Beast’ bull-riding competition at Madison Square Garden in January, 2020, in New York City.
PHOTO: KENA BETANCUR/AGENCE FRANCE-PRESSE/GETTY IMAGES
By Erich Schwartzel
https://twitter.com/erichschwartzel
erich.schwartzel@wsj.com
Jan. 6, 2022 12:53 pm ET
The cable western “Yellowstone” is a hit on TV. Hunting and fishing license sales are up. Are Americans returning to the frontier ready to root for hometown teams…of bull riders?
The Professional Bull Riders, the largest league for the sport of the American West, hopes so. On Friday, PBR plans to announce it is turning “the toughest eight seconds on dirt” into a team sport, establishing eight new franchises of riders vying to stay atop a thrashing bull longer than the next guy.
TO READ THE FULL STORY
SUBSCRIBE
SIGN IN
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