Bernie Sanders ads are killing it with Democrats and Independents

[Uncle Joe]

Commercials from the Sanders campaign, released over the last 180 days, dominated a list of top political ads ranked by effectiveness by ad-scoring firm Ace Metrix. The scores were based on eight metrics, including whether people enjoyed watching the ads, thought they were persuasive, agreed with the overall messages, were driven to seek more information, learned something from them, thought they were credible, found them relevant, and whether the ads grabbed their attention.

Ace Metrix scored 152 political ads released over the last six months, based on interviews with 500 national registered voters per ad. The respondent pool was evenly balanced, the company said, between those who self-identified as voting Republican, voting Democratic, and voting Independent.

Commercials produced by the Sanders campaign made up seven of the top 10 most-effective ads as determined by overall voters, because they performed well with both Democrats and Independents, the results showed.

Top 10 most effective political ads, as of Jan. 12

Rank Campaign Ad Ace Score
1 Bernie 2016 Social Security 550
2 Bernie 2016 Real Change #2 532
3 Bernie 2016 Works for Us All 523
4 Bernie 2016 Mari 519
5 Carson America We The People 571
6 Bernie 2016 Real Change 514
7 Bernie 2016 Working Families 512
7 Draft Biden Never Quit 508
8 Kasich for America America: Never Give Up 504
9 Bernie 2016 The Bottom Million 504
9 Hillary for America Keith 504
10 Kasich for America Defending Our Way of Life 502

Democrats liked the Sanders ads because they consistently focused on increasing family income, equal pay, making college affordable, fair and reasonable health care policies, and fairness in taxation, Mark Bryant, vice president of Ace Metrix Politics, told Quartz. And Independents identified with their aspirational, anti-establishment tone, he said.

“[Sanders] ads are resonating so well with Independents that it leads to him doing really well overall,” Bryant said. “Beyond the primaries, that’s where many of the campaigns will be focused,” he added, with candidates targeting swing votes.


http://qz.com/593653/bernie-sanders-ads-are-killing-it-with-democrats-and-independents/

There is a nice graph on the link depicting the share of average annual U.S. party political identification and also links taking you directly to the above mentioned ads.

[99th_Monkey]

1. Bernie's running a brilliant campaign.

Hat's off to Team Bernie

[Uncle Joe]

4. Hats off to Team Bernie.

[lob1]

52. Hs team is great, but they have a great subject to work with.

Bernie's saying what people want to hear.

[Uncle Joe]

54. You got that right, but I believe it's more than

what we want to hear, it's what the people need to hear.

Bernie is speaking to major societal pent up demand, like no other candidate.

[InAbLuEsTaTe]

59. Bernie speaks the truth, period. Love the guy.

Bernie & Elizabeth 2016!!!

[Kentonio]

35. Indeed.

It makes me chuckle when I think of all the backseat strategists here who kept insisting his campaign was being poorly run last year.

[99th_Monkey]

37. "Amateurish" was the slur I remember best.

[rhett o rick]

44. It's ironic that those that call Sanders campaign "amateurish" or other such, don't understand

that that's what grassroots citizens are. The whole Sanders campaign is against the opposite of "amateurish". We are against the establishment that has been corrupted by big money. I think those that support Clinton like the security that is offered by the non-amateurish, the professionals, the establishment, the big money. Sadly they don't understand that they are being used, that the Oligarchy doesn't really love them and will throw them under the limo at first opportunity.

[Uncle Joe]

2. This was number 1

&feature=youtu.be

[in_cog_ni_to]

8. Brilliant! Him, at a town hall, in his own words...absolutely Brilliant ad. Killer. n/t

[winter is coming]

36. I like that Bernie mostly does his own ads, being Bernie.

No ominous announcer or scare music. Mostly just Bernie, talking about the things he believes in. I'm sure some will say that it cuts the cost of making an ad, but it makes him come across as someone who doesn't need to distance himself from his own campaign ads.

[Plucketeer]

39. Bernie is his own best ad

Since there's not a phony-sounding utterance from his mouth, there's no embellishing what he says or stands for. The truth is a powerful, powerful sword that slays phoniness with ease.

[stillwaiting]

40. It absolutely works for him because he simply does not come across as a politician. At all.

And, I love that about him.

[winter is coming]

13. Great ad, but I couldn't help being reminded of this Onion article:

"Out-Of-Control Hand Gesture Sends Bernie Sanders Tumbling Off Stage"

http://www.theonion.com/article/out-control-hand-gesture-sends-bernie-sanders-tumb-52071

[Sophiegirl]

33. He could be Italian...

My long since departed surrogate dad was Italian. With a name like Paparozzi, what else could he be. If you held his hands down, the man couldn't utter a coherent sentence. He also had no volume control. Flailing arms, loud mouth....one of the best men I ever have known. #2 if I had to make a list.

Bernie reminds me of him. And both are dearly loved in my book.

[CTyankee]

63. It's a New York thing, I think...

[madokie]

41. For what its worth

Bernie Sanders is the real deal. He's honest and he is consistent. What more can one ask for in a candidate.+

[Uncle Joe]

50. I couldn't agree more, madokie.

It's good to see you here.

[madokie]

62. Same to you

Its by standing together that we win this. Never in my life have we had a more honest, straight forward person with his head screwed on right, so to say, to vote for for our President than Bernie Sanders. In that I'm going to do all I can to see that he is our President going forward from January of '17

[InAbLuEsTaTe]

60. Nothing.

[closeupready]

49. He is positively ELECTRIFYING in this one.

Make it clear the history of the issue, where we stand, where his opponents want to go, and where he intends to go, making ZERO compromises. Love that man!

[Uncle Joe]

51. Precisely, Bernie knows how to lead and inspire.

Peace to you, closeupready.

[saidsimplesimon]

3. Thank you, Uncle Joe

Your true calling would be that of a journalist or media expert?

[Uncle Joe]

5. Thank you for the kind words, saidsimplesimon.

Peace to you.

[Uncle Joe]

6. This was number 2

[libdem4life]

7. Wow. Thanks.

[Uncle Joe]

9. It's pleasure, libdem4life.

Peace to you.

[libdem4life]

12. Yes, Peace.

[in_cog_ni_to]

10. INCREDIBLY POWERFUL AD! Love it!

PEACE
LOVE
BERNIE

[Uncle Joe]

14. I thought it was most powerful as well.

Peace to you, in_cog_ni_to.

[in_cog_ni_to]

15. Love ya, Uncle Joe!

Thanks for the great thread!

PEACE
LOVE
BERNIE

[Uncle Joe]

16. Love you too, in_cog_ni_to!

PEACE
LOVE
BERNIE

[shawn703]

32. Is the narrator for this one Reg E. Cathey?

It sure sounds like Freddy from House of Cards to me. Really cool if it's him.

[Uncle Joe]

55. I don't know who the narrator is, but he has a good voice.

Peace to you, shawn.

[hedda_foil]

53. Who's doing the voice over in this one? It feels familiar.

[Uncle Joe]

56. I don't know who it is, maybe someone else knows?

He does have a good voice.

Peace to you, hedda_foil.

[hedda_foil]

58. And peace to your own self, Uncle Joe.

back atcha

[shawn703]

61. I believe it's Reg E. Cathey, Freddy from House of Cards

Among many other acting credits.

[Uncle Joe]

11. This was number 3

[in_cog_ni_to]

17. LOVE those rally shots! Another great ad. He's running one of the best campaigns I've ever seen -

on a tight budget!



PEACE
LOVE
BERNIE

[INdemo]

64. I ws just reading a post on my FB page from the Bernie Sanders campaign

about how he was gaining in SC and his poll numbers increasing,
I was thinking that just maybe Bernie Sanders grass roots campaign just might be better than Barrack Obama's was
in 2008. Now that would be a huge accomplishment but the momentum is certainly going Bernie's way now.
This is a great AD as are all



Go Bernie !!

[Uncle Joe]

18. This was the 4th most popular ad out of 152 political ads from all stripes.

[artislife]

19. Thanks Uncle Joe for posting all the videos, too. nt

[Uncle Joe]

20. It's my pleasure, artislife.

Peace to you.

[Cassiopeia]

21. Bernie "the one trick pony" as described by some

is knocking it out of the park with his message on what the great majority in this country suffer from, income inequality.

Those who care to listen also find out he cares about many many more of our needs as well.

[Uncle Joe]

22. Out of 152 political ads, this was the 6th most popular in the past six months.

When they revised it, the ad kicked up to number 2

[daleanime]

23. One of my favorites......

[Duval]

24. It's wonderful that you put these up, Uncle Joe.

[Uncle Joe]

26. Thank you, Duval.

Peace to you.

[Green Forest]

25. My family & I enjoyed watching all the videos. I sent this OP to my entire addy list.

Thank you, Uncle Joe.

[Uncle Joe]

27. Thank you for spreading the word, Green Forest.

Peace to you.

[Uncle Joe]

28. This was tied for 7th out of 152 political ads.

[Uncle Joe]

29. I have to go on an appointment but this was tied for number 9 out of 152 political ads

&feature=youtu.be

Peace to you all of you.

[WillyT]

30. HUGE K & R !!! - THANK YOU Uncle Joe !!!

[SoapBox]

31. Agree with the others that say...his campaign is brilliant.

Go Bernie Go!

[Mbrow]

34. Thanks for another good post

Uncle Joe K&R,

[SammyWinstonJack]

38. knr. Go Bernie! We love you!

[stillwaiting]

42. Bernie Sanders is giving me someone to vote FOR, and I am so very thankful.

I truly hope I'll get to vote FOR him twice this year.

[tex-wyo-dem]

43. Thanks, Uncle Joe, for the great post!

This video is the first of Bernie's I saw when he first entered the race. It gave me chills then, and gives me chills now...

Never underestimate Bernie Sanders.

[Uncle Joe]

45. That's a most profound video of Bernie.

Thanks for sharing, tex-wyo-dem.

[tex-wyo-dem]

65. I first saw this video on Facebook, while I was in the hospital when my son was born...

First (and probably only) child. My concerns for the future immediately turned to my son...all sorts of things, but to a large degree, climate change.

When I saw this video, I immediately jumped on the Bernie wagon, signed up as a volunteer and have helped out with several local events.

[Uncle Joe]

66. I don't have any children but I have the same concerns for younger people

and babies born today, with too many candidates it's as if their futures don't matter.

I don't believe it's a coincidence that the same short term thinking is predominant in regards to Wall Street's mentality, it's all about getting mine now while the getting is good.

[tex-wyo-dem]

68. Yeah, I totally agree with you...

I see the possibility of a Bernie presidency as sign that things may be turning for the better.

Caring for our fellow persons, reversing the caustic effects of greed, saving the earth's environment, etc.

[hedda_foil]

57. That's the best introduction to a candidate ad I've seen in ...

Oh my God. I started following presidential campaigns at 7 years old in 1952. That's 63 years. Talk about old.

[senz]

46. K&R -- so much good news in such a short time

Thanks for this good news, Uncle Joe.

[senz]

47. Read the thread, watched the videos

All of it real, down-to-earth, true.

Why can't we have this? Why not?

Let's make it happen.

[Uncle Joe]

48. We can and I believe we will.

Thank you for your support, senz and peace to you.

[hueymahl]

67. Just out of morbid curiosity

Does anyone have the link to the worst political ad, number 152?