Clinton's logos rebranded:

[joshcryer]

If you go to Clinton's website you can see her logo at the top for the home page, in the middle center, and at the bottom center for social media. The top left logo is grey, they bottom one is blue, and of course the center version of the logo is the one decried so much.

This got me thinking, if she's using the logo as a object rather than a design, you can redesign it to represent other objects or concepts.

Here's a version of the image that might represent the environment, it uses the same color as the recycle logo, plus a nice Greenpeace style earthy green:



Here are some common colors used by labor:



I decided to get even more creative and see if I could make one that might represent the Tax Policy Center (linking Twitter so you can see their logo, their site is down right now), not sure if it works out, but I like it:



Then there's my favorite, an LGBT variant, using all the colors of the rainbow (and hot pink which was on the original flag for good measure):




If you want to try out other versions (I just now realize I left out breast cancer awareness as a potential candidate) you can download the svg file here from her site and open it in inkscape: http://a.hrc.onl/img/mark-h-white.svg

[Joe the Revelator]

1. I am not a Hillary fan at all,and will not vote for her during primary season, but I have to say...

....her logo has grown on me. Good design.

[NYC_SKP]

2. Well since you bring this up, I was thinking that her logo is quite similar to this one:

On Edit, I like the last one you posted, wish she'd have gone with that.

[joshcryer]

3. I don't see it.

[NYC_SKP]

4. Red, Blue, angular, geometric, and not particularly informative.

Not that logos need to be, I'm just speaking from the graphic arts POV.

The FedEx logo gets the arrow in there with their name, and hers only gets the letter "H" in there.

[joshcryer]

5. I think they could've done it with the Y in "Hillary."

Have Hillary underlined with an arrow, someone posted something like that here.

Here's one I found (that looks way too close to the YMCA logo):



I think that the campaign wants to avoid using her full name, they don't want it to be "about Hillary" they want it to be about the American people. And they had to chose a minimalist design that wouldn't infringe on anyone. Nobody is going to sue over an H with an arrow.

[NYC_SKP]

6. I like that and, yea, either name is a problem, Hillary and Clinton...

I suppose H was a safe way to go.

The new one seems a radical departure from the past, which might have had smooth curves, even a ribbon, and her first name.



OBTW, just looking for the graphic above using Google showed some pretty offensive takes using the new one. Ouch.

No link.

[joshcryer]

9. There was a guy on Reddit who used "smooth curves."

And someone pointed out that it looked like a plane flying in to the two towers. Once you see it it's unavoidable...

I will post the link here but I will not post the discussion about the comparisons to 9/11 because it's not very classy... scroll down if you want to see it.

As the top poster there noted it looks like the CO state flag and the FedEx logo. And I can't say I disagree. Maybe that's why I don't hate Clinton's logo. It boggled my mind when people were saying they hated it, but the colors are familiar to me.

[brush]

7. Good stuff with the different variations for different audiences and causes

Too bad the campaign graphic designer didn't think of this.

I would certainly go with yours and ditch the red arrow one the campaign is using.

Pls contact the campaign and suggest these to them, get a consultant fee if you can.

[joshcryer]

8. They'd have to be prepared to show that support.

I can see them using the environmental one pretty easily, but I don't know if Clinton wants to support the Center for Tax Policy (progressive taxation). It seems obvious enough for them to use the LGBT one though and I don't care if anyone posts it around.

On the "opinions I support" pages though if they used different colored logos it'd be pretty cool. Coming out in support of the AFL-CIO (the orange-gray color scheme) would be great.

[Chan790]

10. I still see it and think "City of Houston Transit"

It really needs to be abandoned as a logo entirely. Just put out of its misery. It's not redeemable.

[joshcryer]

11. I see it as CO's flag.

[PADemD]

12. IMO, her logo looks like a hospital road sign, with a turn here.

[locks]

13. My first thought looking at it

was that she's going to the right. OMG I hope not.