Clinton to Show More Humor and Heart, Aides Say:
While Mrs. Clinton’s central message will remain focused on addressing income inequality and lifting the middle class, she is scrapping the phrase “everyday Americans,” which advisers said was confusing and did not resonate. (One compared it to the Walmart slogan, “Everyday low prices.”)
Mrs. Clinton will still invoke the joy brought into her life by her granddaughter, Charlotte, but, given the child’s obvious advantages and privilege, will speak more broadly about building a better future for all Americans’ children and grandchildren.
And her husband, former President Bill Clinton, who has had virtually no presence on the campaign trail, will begin to travel the country to help with fund-raising this fall, with his first event planned for Chicago on Sept. 17.
Democrats have expressed concern that in some ways, the often reserved former first lady, senator and secretary of state does not seem aligned with the mood of the electorate this cycle, with voters flocking to anti-establishment firebrands like Mr. Sanders and Mr. Trump. Her campaign strategists, however, believe voters’ frustration stems from a sense that Washington is not working for them, and not necessarily with the establishment.
Ms. Palmieri summed up the theme, repeating a line Mrs. Clinton had first offered last month: “She said, ‘I want to be the president who addresses the problems in the headlines and the ones that keep you up at night.’ ”
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