Let us all have a good laugh at the leaked playbook for Jeb's campaign:
Even before Jeb Bush's uninspiring debate performance Wednesday night, his sputtering presidential campaign was working to prevent defections.
Bush's top lieutenants convened with donors in sopping wet Houston on Monday to calm their fears and retrench for the unforgiving haul ahead.
After the confab, Bush's team distributed a 45-page PowerPoint presentation to select reporters, summarizing an optimistic view of the race, touting the Republican candidate's cash and organization, and assuring supporters that early polls are rarely indicative of ultimate success.
But in that leak to select media, the campaign purposely left out more than half of what was furnished behind closed doors.
The full presentation, obtained exclusively by U.S. News, spans 112 pages and includes a trove of new details, including Bush's internal polling, his vote goal in Iowa and his advertising plan for January.
Additionally, while the slides released to the media outlined Bush's overarching argument against Florida Sen. Marco Rubio – that he's the GOP's Barack Obama – the complete offering contains more biting, detailed slights, pointedly questioning the character and ethics of Bush's home state rival.
The document provides a rare behind-the-curtain look at the gritty details of a campaign at a crucial inflection point. Here's a breakdown of the most illuminating pieces of intelligence contained in Bush's 2016 blueprint.
http://www.usnews.com/news/blogs/run-2016/2015/10/29/jeb-bushs-campaign-blueprint
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