Bernie Sanders bulks up his digital operation

[Catherina]

Bernie Sanders bulks up his digital operation

By Daniel Strauss

....

The campaign has hired Zack Exley and two other operatives to join its digital team, Sanders aides confirmed Tuesday.

Exley is the former chief revenue officer of the Wikimedia Foundation and previously served as MoveOn.org’s organizing director during the peak of its anti-Iraq war advocacy efforts. He was also an adviser for former Vermont governor Howard Dean’s presidential campaign. Exley will be a senior adviser on the digital team.

“He’ll be working on converting the enthusiasm we’ve seen around the senator’s message into real votes by organizing with grassroots volunteers around the country,” Sanders digital director Kenneth Pennington said in an email.

Two other operatives have joined the Sanders digital team, the campaign told POLITICO. Claire Sandberg, who formerly ran a digital campaign against fracking in New York, is the digital organizing director. She will be “working with Zack to secure votes and mobilize volunteers” Pennington said. Pinky Weitzman, formerly of the American Civil Liberties Union, is joining the campaign as the Iowa digital director.

http://www.politico.com/story/2015/08/bernie-sanders-2016-increases-digital-operation-121488.html

[PatrickforO]

1. Nice lineup

[SoapBox]

2. How exciting and encouraging that the campaign is hiring

folks with such expertise.

Digital and social media are going to be more important than ever before.

[azmom]

3. Great news.