Joe Biden airs first TV ad in Iowa

[left-of-center2012]

Joe Biden is airing the first TV ad of his 2020 presidential campaign in Iowa Tuesday as part of a six-figure television and digital ad purchase in the first-in-the-nation caucus state.

The sixty-second television ad entitled "Bones" highlights the former vice president's work alongside former President Barack Obama and paints President Donald Trump as "an erratic, vicious, bullying president."

"We know in our bones this election is different. The stakes are higher. The threat more serious," a narrator says in the ad. "We have to beat Donald Trump and all the polls agree Joe Biden is the strongest Democrat to do the job. No one is more qualified."

"For eight years President Obama and Vice President Biden were an administration America could be proud of, our allies could trust, and our kids could look up to," the narrator says. "Together they worked to save the American economy, to pass the historic Affordable Care Act, protecting over 100 million Americans with pre-existing conditions."

https://www.cnn.com/2019/08/20/politics/joe-biden-tv-ad-iowa/index.html

[Siwsan]

1. I wonder if trump* has seen this, and tweeted about it

I love the ad.

[highplainsdem]

7. No tweets from Trump about this so far.

[Control-Z]

2. Nice! n/t

[Green Line]

3. Great ad

[stonecutter357]

4. good let's go Joe !

[highplainsdem]

5. Even National Review's Jim Geraghty says this is probably the most effective message against Trump:

Btw, I did some checking and saw that Geraghty has been quoted on DU before, even though he's a conservative. He did a great column on Pete Buttigieg back in March that was posted here: https://www.democraticunderground.com/128735517


I do think this is a pretty good analysis of why the ad works.



https://www.nationalreview.com/corner/joe-bidens-new-ad-basically-skips-the-democratic-primary/

Few people on the Trump-backing Right or Woke Left want to hear this, but this is probably the most effective message against Trump. Within the first few seconds, the commercial spotlights the Charlottesville white nationalist rally and associates Trump with that, without getting into the “very fine people” quote argument. The ad defends the Affordable Care Act, without giving much more detail about what additional changes Biden would make to the health care policy, beyond “building on Obamacare.” Notice, Biden rivals, that this ad doesn’t talk about taking away private insurance!

The ad talks about a perennial bipartisan favorite promise, “make a record investment in America’s schools,” — but it doesn’t promise to wipe away everyone’s student debt. It talks about “leading the world on climate,’ but doesn’t promise a Green New Deal that would completely overhaul the entire economy and require retrofitting every building in America. It talks about “restoring our alliances,” but doesn’t make any specific promises about Afghanistan, Iraq, Syria, the Persian Gulf, or any other location where our men and women in uniform are at risk. And finally, the ad shows Biden hugging a tearful African-American teenager and declares he’ll “restore the soul of the nation.” (Promises without measurable metrics are among the easiest to keep!)

The Biden message has about as many hard edges and strong flavors as a scoop of vanilla ice cream. A lot of partisans will roll their eyes at this and label it soft-focus happy talk. But a lot of voters like soft-focus happy talk — particularly those who aren’t on Twitter and who don’t think about politics all the time!

Biden’s playing a different game from the rest of the field. He’s not bothering to court the activist left; he’s already making his pitch to the less partisan general election voters.

I'm glad Biden is aiming at Trump rather than other Democratic candidates.

[Bayard]

6. I like it!

Hits all the sweet spots.......Biden, good...tRump bad.