Democratic Primaries
Related: About this forumFacebook's Election Rules Are No Match for Bloomberg's Billions
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Over the past couple of weeks, candidate Mike Bloomberg has rolled out an aggressive program of buying endorsements on social media. He isnt just asking celebrities and other mayors (of smaller cities) for their backing or posting weird tweets: Last week, a number of popular Instagram accounts with tens of millions of followers rolled out jokey sponcon for the former New York City mayor. Today, The Wall Street Journal is reporting that Bloombergs campaign will go one step further by paying regular social-media users to post about the candidate on the platforms.
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Thats more than $1.25 million Bloomberg is spending just to kinda shotgun his name all over social media and into group chats. This comes in addition to a reported program for microinfluencers, i.e., people with small follower counts, whom Bloomberg would pay $150 in exchange for their support. Thats a lot for any campaign, but its nothing for the former mayor, who seems more than willing to throw money at the wall and see what sticks.
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Bloomberg has managed to exploit loopholes and vagueness in various Facebook policies. That Facebooks rules for political ads and fact-checking are clearly toothless and that Facebook doesnt recognize how Bloombergs strategy may run afoul of its current rules on coordinated inauthentic behavior make it clear that Facebooks policies are not robust. Or maybe Facebook is just willing to bend the rules for certain clients like, I dunno, a billionaire named Mike whos spending exponentially more on Facebook ads than any other Democratic candidate is.
https://nymag.com/intelligencer/2020/02/facebooks-election-rules-are-no-match-for-bloombergs-money.html
Will Faceboook enforce their established rules to reign in or regulate campaign activity on their platforms? Probably not when looking at the sheer amount of money involved.
primary today, I would vote for: Undecided
MisterFred
(525 posts)Facebook's rules are designed to make it easy to lie. Don't spread some Zuckerberg propaganda about Facebook actually giving a shit about democracy. It doesn't give a shit.
primary today, I would vote for: Undecided
Devil Child
(2,728 posts)Including how it does nothing but talk and has no action, especially when enriching itself off the massive ad-buys of certain campaigns. I suggest you read it as it is far from "Zuckerberg propaganda."
primary today, I would vote for: Undecided
MisterFred
(525 posts)Please don't write a misleading OP next time.
primary today, I would vote for: Undecided
Devil Child
(2,728 posts)Headline is presented exactly as it was published. Methinks there maybe something else going on with how you perceived it but alas can't make everyone happy round here. Happy Weeekend to you MisterFred!
primary today, I would vote for: Undecided
Jersey Devil
(9,874 posts)A bunch of servers in someone's garage can (and does) post all kinds of baloney with no problems. You don't need millions to do it
primary today, I would vote for: Joe Biden
Devil Child
(2,728 posts)The influx of money will ensure minimal enforcement or already minimally enforced policy.
primary today, I would vote for: Undecided