Cash-flush Biden closes ad gap with Sanders

[brooklynite]

Politico

Flush with cash after a string of Super Tuesday victories, Joe Biden is flexing more muscle on the airwaves, closing Bernie Sanders' spending advantage in a slew of Southern and Midwestern states holding primaries over the next two weeks.

Biden’s campaign has poured nearly $7 million into TV ads into a majority of the remaining March voting states, opening a spending advantage over Sanders in Michigan, Mississippi, Missouri, Ohio and Florida, according to TV spending data from Advertising Analytics.

Sanders, who has been the Democratic field's highest non-billionaire spender thanks to his prolific small-donor army, was on TV in many of these states weeks before Biden purchased ads there. He's spent over $8 million in the March states that vote after Super Tuesday, including states where Biden has not yet advertised.

Sanders remains the only spender in Washington, North Dakota, Idaho, Georgia and Arizona, where both candidates will share a debate stage next Sunday. But in Florida, Biden has spent $3.4 million on ads, besting Sanders there by a $1.3 million margin. In Michigan, where both candidates will be campaigning this weekend and early next week, Biden has pulled even with Sanders and is now edging him by a $32,000 margin.

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