I would feel better about the idea of the metaverse if it wasn’t currently dominated by companies and disaster capitalists trying to figure out a way to make more money as the real world’s resources are dwindling. The metaverse as envisioned by these people, by the tech giants, is not some promising new frontier for humanity. It is another place to spend money on things, except in this place the empty promise that buying stuff will make you happy is left even more exposed by the fact that the things in question do not physically exist.

As far as I can work out, the idea is to take the principle of artificial scarcity to an absurdist extreme – to make you want things you absolutely don’t need. The problem is not that I think this won’t work. The problem is that I think it will. The current NFT gold rush proves that people will pay tens of thousands of dollars for links to jpegs of monkeys generated by a computer, and honestly it is eroding my faith in humanity. What gaping deficiency are we living with that makes us feel the need to spend serious money on tokens that prove ownership of a procedurally generated image, just to feel part of something? This is all happening, of course, while the Earth continues to heat up, and at enormous environmental cost. I can’t help but wonder if these giant companies are so intent on selling us and the markets on the idea of a virtual future in order to distract us all from what they are doing to the real one..

I have seen what virtual worlds can do for people. I have spent my entire adult life reporting on them, and what people do in them and the meaning that they find there. So the fact that I’m now the one standing here saying that we don’t want this, feels significant. Meta has patented technology that could track what you look at and how your body moves in virtual reality in order to target ads at you. Is that the future of video games and all the other virtual places where we spend time – to have our attention continually tracked and monetised, even more so than it is in real life?