Just yesterday, I read an OP asking why we didn't have progressive media to counter Fox/Limbaugh

[Hortensis]

82. It's both, isn't it?

I wouldn't agree with either without the other.

Remember, Fox News started out when Roger Ailes recognized a profit opportunity in a massive unmet market demand for news skewed to conservative tastes. And that from then until recently by far most Fox content has been determined by first finding out what its viewers wanted to hear and then regurgitating it back at them with great conviction.

And of course in increasingly twisted and propagandized forms using sophisticated psychological techniques to screw with people's minds. But since viewers were from the beginning so conservative they were eager to reject other news, most were a thirsty sponge for conservative lies that release happy chemicals into their brains. Demand.

Much right wing radio these days of coursre exists to be a propaganda delivery vehicle, profits desirable to extremely wealthy backers/owners, but not the main purpose. But most started out having to produce profits, and large numbers became very lucrative, expanding into little empires for their owners -- because they were meeting the same widespread, hungry demand Ailes recognized.

"You can fool...some of the people all the time..." When I was young I used to think that was because of ignorance and low intellectual abilities, but I've known for a long time that with most the truth is far more insidious: It's because they insist on it.