April 13, 2021

Excerpt:

Russo said about one-third of working-class voters are considered persuadable in elections, and it's never reliable whether cultural or economic forces will drive their vote. "The working class, like all of us, carry multiple identities, race, class, gender, religious, geographic, and people may vote different parts of their identity as situations and moments change in their lives."

Democrats are not ceding this vote without a fight, led by a new president with a blue-collar upbringing who wants to enact the most radical economic investment in working people since the New Deal, with a message to sell it targeted almost squarely at the working-class vote.

The battle for the working class is even more urgent for the two parties because it's a growing bloc of voters. Since the 2008 financial crisis, Russo said, more middle-class people have slid economically backward and are experiencing what he calls "the fragility of working-class life."

https://www.npr.org/2021/04/13/986549868/top-republicans-work-to-rebrand-gop-as-party-of-working-class