General Discussion
In reply to the discussion: Why I Find Big Ed's Demotion To Weekends Troubling [View all]onpatrol98
(1,989 posts)Not a lot of people are looking for news at the time slot he's heading too. That's why they had all those prison shows in the first place. No news outfit has worth of much on at that time. Why? Very few people are looking for it. Ed had the sweetest spot imaginable for MSNBC. He was sitting in front of Rachel Maddow. Their big money performer. Rachel was a protegee for Keith. I think Chris Hayes is for Rachel. He's their new rising star. And, I wouldn't be surprised if he wasn't hand picked by Rachel.
[link:http://mediadecoder.blogs.nytimes.com/2013/03/14/chris-hayes-to-take-over-8-p-m-show-on-msnbc/|http://mediadecoder.blogs.nytimes.com/2013/03/14/chris-hayes-to-take-over-8-p-m-show-on-msnbc/
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MSNBC is actively seeking to pick up a younger demographic. The same demographic that advertisers are looking to pay for. This is about the financials. I don't think its personal. It's about profit. Chris is young and full of energy. And, more importantly...he's 32. He's in the 25 to 35 bracket that MSNBC wants to improve with its numbers.