How Single Photographs Are Saving The Lives Of Shelter Animals Across The Country [View all]
http://www.huffingtonpost.com/2014/02/21/one-picture-saves-a-life_n_4810738.html?utm_hp_ref=mostpopular
Megan Griffo megan.griffo@huffingtonpost.com
Posted: 02/21/2014 2:04 pm EST Updated: 02/21/2014 3:59 pm EST
A terrified dog walks into a rescue shelter. He's dirty, disoriented and unsure of what's about to happen. A person he doesn't know stands over him with a camera, snaps a photo and posts it on an adoption website.
Most likely, no one will call about him.

"That's the photo that forever represents the pet," explains Liz Baker, the executive director of GreaterGood.org, an organization which provides financial support to charities around the world.
A year ago, Baker's team and photographer Seth Casteel decided they needed to put an end to "that one photo." So they created an initiative called One Picture Saves a Life, to provide shelters with resources to properly groom and photograph shelter pets.
FULL story and lots of photos at link.