MillerCoors Sued For Marketing Blue Moon As Craft Beer

[onehandle]

Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular wheat beer.

How did Parent go from buying Blue Moon to suing its maker? The lawsuit (which you can read here) was filed on April 24, and maintains that Parent purchased Blue Moon because the beer’s ads, price and placement among craft beers led him to believe it was also a craft beer.

That myth was shattered when, in the summer of 2012, Parent’s friends informed him this wasn’t the case. Though he didn’t believe them at first, after some research he discovered they were right. He hasn’t purchased a Blue Moon since.

The lawsuit, which was filed by the Clark and Treglio law firm in San Diego, accuses MillerCoors of violating California’s Consumer Legal Remedies Act, deceptive and misleading advertising, and unfair business practices.

It notes that the name MillerCoors is not found on bottles of Blue Moon, nor is it anywhere on the Blue Moon Brewing Co. website. It also points out that while Blue Moon Brewing Co. is a small brewery located inside Coors Field in Denver, the beer sold in stores across the nation is actually produced at large breweries in Golden, Colorado and Eden, North Carolina, in the same facilities that turn out brands like “Coors, Milwaukee’s Best, Miller High Life, Hamm’s, Icehouse and Olde English.” The lawsuit also takes issue with Blue Moon’s use of the phrase “artfully crafted.”

http://www.pastemagazine.com/articles/2015/05/millercoors-sued-for-marketing-blue-moon-as-craft.html

Probably won't go anywhere, but corporate beer deserves being poked with a stick.