General Discussion
In reply to the discussion: The CEO of Ford just perfectly summarized the biggest problem for electric cars [View all]tinrobot
(12,104 posts)That article is using start up costs as part of the cost of the vehicle. The possible $9K loss stems from the fact that they spent a billion or so to develop it. That means if the car doesn't sell, they will lose most of that billion (i.e. thousands per vehicle)
However, if the vehicle is successful, the start up costs will be amortized and they will profit. That's how most new products work.
The cost of the materials for the Bolt do not indicate that it will be sold at a loss. A similar sized gas powered car would cost around $20K retail, or about $10-12K to build. GM is spending $145/Kwh or about $9k per battery pack for the Bolt. That's the biggest cost. Add in cost of the chassis, drivetrain, etc, and the manufacturing cost would be in the $25K range (for a $37K vehicle).